October 29, 2014
Thank you to everyone who had a part in making MiniTrends 2014: Insight, Innovation & Strategy such a huge success! The speakers were fantastic, the synergy between attendees exciting, and the overall response great. Now let’s build on the connections we made and all we learned!
We want to give special thanks to our Keynotes David Pearce Snyder, Brett Hurt, and Dr. John Vanston. They brought to life our theme of the importance of foresight and culture for the success of organizations. Ditto to Dr. Jani Byrne, Joyce Gioia, and our distinguished panel.
We also greatly appreciate our wonderful Sponsors and Partners, as well as our Planning Committee and Advisory Board for their integral role in making this such a valuable and fun event.
Thank you to those attendees who turned in an Evaluation Sheet. If you didn’t, please fill it our now by clicking here. We take your comments very seriously for future planning.
Join our LinkedIn MiniTrends Group and/or guest blog on our MiniTrends Blog to share thoughts about the conference and your own minitrends, experiences, and resources. Twitter is @MiniTrendsBook, #minitrends.
We welcome feedback on the book MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends that attendees received at the conference. (A quick read of the Preface (Page xxi) and Chapter 10 (Pg 185-186) gives a good overall theme of the book.) MINITRENDS also available on Amazon.
Please keep us in the loop on your activities and how you are applying methods and ideas you picked up at the conference and in the book. We use examples in our talks, blogs, and/or they may be speaking subjects for you next year.
Also please let us know if we might bring a MiniTrends Mindset to your organization through a presentation, workshop, and/or other in-house services. We want to know the direction you are heading and how we and the MiniTrends Community can help you get to where you want to be. We look forward to continuing the conversation.
September 19, 2014
We are delighted that Dr. Jani Byrne, Director of Marketing, Cloud, at IBM has joined the program for our 3rd annual MiniTrends 2014: Insight, Innovation & Strategy. Jani will be sharing her experiences as corporate innovator in her talk “Musings of a Wild Duck in a Big Pond.”
Jani is responsible for Content Marketing globally for Cloud, one of IBMs leading strategic initiatives, creating and distributing consumable, relevant content to drive client acquisition and purchase. Previously she served as IBM’s Director, Marketing Strategy for Global Mid-Markets MSPs and Director, Strategy.
Jani is on the Boards of The Seton Fund at the Seton Family of Hospitals’ and Austin Chamber of Commerce Technology Partnership.
Register Now for special price for full conference of only $150 until noon, Monday, September 22.
Our Keynotes are Austin Tech Leader and Bazaarvoice Founder Brett Hurt, top D.C. Futurist David Pearce Snyder, and award-winning author Dr. John Vanston. Also headlining is USA TODAY’s Road Warrior of the Year Joyce Gioia.
We have an excellent applications panel on how to turbo-charge your success and profit by combining MiniTrends methods with your innovation strategy. Panelists include Raj Asava, Jeffrey Fry, Steve Pearson, Carrie Vanston, and Larry Vanston.
The breadth and depth of the speaking talent and schedule for this awesome event it exceptional. In addition we have incredible attendees who are thought-leaders in their own right. (See what our past attendees say.) We hope you, too, will be part of the this year’s amazing event.
Friday, September 26, 2014
8:30 am – 5:30 pm followed by “Power Hour” Reception
Holiday Inn Lady Bird Lake, Austin, TX
Full Conference for Only $150
(Special ends Noon, Monday, Sept. 22)
All attendees receive Continental Breakfast, Breaks,
and Lunch followed by a Networking Reception!
Please share offer with your friends, colleagues & networks.
September 5, 2014
MiniTrends 2014: Insight, Innovation & Strategy is coming to you on
Friday, September 26, in Austin, Texas.
MiniTrends Community Special: 20% Off Discount
10 Reasons You Should Attend MiniTrends 2014: Insight, Innovation & Strategy
Insight: the ability to understand people and situations in a very clear way.
Becoming adept at discerning MiniTrends will first give you insights into innovation. This ability to understand people’s wants and needs, and the underlying causes of change will allow you to see how to achieve a high return on effort, essentially letting you see a path of doing more with less and in turn working smarter not harder.
- Examine the predictable forces that are reshaping our business and technology environment.
- Learn 20 knowable future trends that you must be prepared for.
- Understand how the MiniTrends Concept can be key for continuing success.
- Use this foundational foresight to build an innovation thought-process and strategy throughout the conference day.
2. Innovation Skills
With these new insights on possible innovations, you can begin to act on and process these new ideas in the development of new products or methodologies, thus allowing you to get an unfair competitive advantage or as VCs like to say, “game the system.”
- Discover seven approaches for identifying minitrends.
- Learn eight resources to find where minitrends hide.
- Appreciate the vital role of leadership in promoting an innovation culture where employee creativity becomes the innovative “heart” of the organization.
- See how appreciating all stakeholders, not just stockholders, is the “secret sauce” of success.
- Find and share minitrends of your own with fellow attendees.
3. Innovation Strategy
Finally, by combining these new, undiscovered insights with derived innovations, you can increase your acumen in making or carrying out plans of action to achieve your new strategic goals. In other words, by attending MiniTrends 2014 you can become that “Rock Star” everyone talks about!
- Accelerate your innovation and process development.
- Find the exogenous drivers and constraints that can help with decision making.
- Leverage minitrends in market strategy development.
- Use minitrends in making a market for a new product or service.
- Benefit from personal interaction with conference speakers during special session.
- Bring back ideas and strategies for you and your team.
4. Direct Interaction with Speakers and Expert Panelists
All-star visionaries and thought-leaders will give you the insight and tools you need to stay ahead of the curve and remain innovative in a rapidly changing business environment.Speak directly with the speakers about your own personal interests and ideas during a scheduled session just for this purpose.
5. Individual and Small Group Hands-On Exercises
Individual and group activities at MiniTrends 2014 will help you generate ideas, consider their potential as minitrends, develop partnerships, and leave with actionable plans.
6. Great Networking Opportunities
Meet, mingle, network, and share ideas with marketers, analysts, development managers, strategists, research managers, and others during continental breakfast, breakout groups, breaks, discussions, provided lunch, and the MiniTrends 2014 “power-hour” reception overlooking beautiful Lady Bird Lake.
7. FREE copy of Award-Winning MINITRENDS book
As a special value add, you will receive your very own description of the MiniTrends Concept to take home—the award-winning book MINITRENDS: How Entrepreneurs & Innovators Discover & Profit From Business & Technology Trends by Dr. John Vanston and Carrie Vanston.
A $19.95 value!
8. Meet our Sponsors and Partners
We appreciate our Sponsors and Partners who share our vision of helping business leaders thrive by combining foresight with a creative culture honoring all stakeholders.
9. Enjoy Tech-Friendly and Beautiful Austin, Texas!
Austin is a thriving, cosmopolitan city and one of the leading high-tech hubs in the U.S. With more than 120,000 people employed by more than 4,400 technology firms, we have the techies, the entrepreneurs, the innovators, the investors, and so much more. And we’re the Live Music Capital of the World! What better place for a cutting-edge innovation conference?
Our MiniTrends 2014 meeting and reception overlooks beautiful Lady Bird Lake. The Holiday Inn Austin Lady Bird Lake (800-593-5676) is in a wonderful location to experience Austin’s major attractions. The hotel has direct access to the lake’s hike & bike trails and is a mile from Austin’s famous 6th Street entertainment district.
10. Special 20% Off Discount for Our MiniTrends Community!
Discount Code: Special20-2013 brings the regular price to $292 or Small business/Government/Academia to $208. Students still can come for $65. (Please register as soon as possible so we can have accurate catering numbers for the hotel!)
Join us at MiniTrends 2014: Insights, Innovation & Strategy on Friday, September 26, 2014, 8:30 am–5:30 pm, followed by reception. The full day conference includes continental breakfast, lunch, and evening “Power-Hour” reception. Attend this important event to insure you and your company remain successful and profitable in a constantly changing world.
Take Advantage of MiniTrends Community Special 20% Off Discount
Please feel free to let your friends, colleagues and social networks know about this valuable offer!
VOTE for MiniTrends Panel for SXSW Eco 2014 by May 16 – “Creating a Profitable & Purpose-Driven Business”
May 11, 2014
The panel includes Carrie Vanston, VP, Communications, MiniTrends/TFI; Jeffrey Fry, Chief Executive, The Profit Prophet; Andre Angel, Founder/CEO, TangoTab; and Joy Miller, Marketing and Outreach Coordinator, City of Austin Small Business Development Program..Short videos of each panelist can be found at http://vimeopro.com/
A third of the decision is directly from votes! You do have to sign in, but it does not take long to vote. Please go to http://panelpicker.sxsw.com/vote/29857 and VOTE NOW.
Thank you so much for supporting the creation and growth of purpose-based businesses and making a difference in the world!
November 12, 2013
I was honored to participate in this year’s MiniTrends Conference, an exciting gathering based on exposing that sweet spot where new and established businesses can find the tools and directional choices to profit and inspire themselves and their employees.
The message that making money does not require tossing out your social responsibility was uplifting and contagious. The conference attendees I met were especially eager to learn more about being successful while making a positive difference.
Carrie Vanston, MiniTrends Conference Director, was her usual self: a powerhouse of preparedness and always carrying a smile.
As for me, I was pleased to be invited to be the moderator for Expert Panel Two: “Taking the Plunge: What you can learn from those who have initiated successful, value-driven businesses.”
The enthusiastic panelists were all knowledgeable and spoke from strong entrepreneurial backgrounds.
- Andre Angel, Co-founder/CEO at TangoTab; Co-Founder/Chairman, WorkMeter; Co-founder, Servoyant, LLC; Co-Founder/Chairman, CODEKKO Software
- Jeffrey Fry, Principal, Help Find Care; Chief Executive, Profit Prophet; Director/CMO, MainGain; Board Member, baqpak; Executive Dir, Firefly Funds; Executive Dir, SHINE Night; President, SEDA RICO, LLC
- Christopher Justice, Chief Executive Officer at Sparksight, Inc.
- Stacy Zoern, CEO, Community Cars
- Trust your gut.
- Listen and change your course when needed.
- It’s not about YOU. Remove your ego.
- Fail often. Test and try.
- Be flexible.
- Choose your team wisely.
- Manage your stress, your health is important.
I can’t wait to continue the conversation at next year’s conference.
This blog post originally appeared in Pearson’s Strategy News.
October 30, 2013
Thank you to everyone who helped make MiniTrends 2013: The Integration of Profit & Social Responsibility such a huge success! The conference slides are up!
Conference Chair Dr. John Vanston and I enjoyed interacting with everyone and appreciated the contagious enthusiasm. The speakers were fantastic, the synergy between attendees exciting, and the overall response great. Now let’s build on the connections we made and all we learned!
A special shout-out goes to our Keynotes Jani Byrne, Gary Hoover, and John Vanston whose excellent presentations provided the structure of the conference. We also greatly appreciate our wonderful Sponsors and Partners, Planning Committee, and Advisory Board for their integral role in making this such a valuable and fun event.
Let’s use the LinkedIn MiniTrends Group to continue to network and keep the energy going until MiniTrends 2014. Please feel free to share thoughts and your own minitrends, experiences, and resources with other members of the LinkedIn MiniTrends Group.
We also have a Facebook Page that we welcome you to “like.” We will be posting pictures from the conference and will let you know when they are up. Twitter is @MiniTrendsBook, #minitrends.
We also encourage you to sign up for our MiniTrends Blog.
Thanks for everyone who handed in evaluation sheets! We appreciated the feedback. Please let us know if you have any more input on how the event went. We welcome ideas from attendees and blog readers on what you would like to see next year.
Hopefully everyone has had a chance to take a look at the MINITRENDS book you received at the conference. A quick read of the Preface (Page xxi) and Chapter 10 (Pg 185-186) gives a good overall theme of the book.)
Please let us know progress you make with minitrends, particularly those using concepts from the book and conference. We use examples in our talks, guest blogs, and/or they may be speaking subjects for you next year.
Also please let us know if your organization or one you know would be interested in meeting with us to find out how we might help bring a MiniTrends Mindset to your organization through presentations, workshops, and/or other in-house services.
We are excited to have you in our MiniTrends Circle! We look forward to continuing the connection. In the meantime, please feel free to contact John, Helen Mary, or me with any thoughts or comments.
Carrie and the TFI/MiniTrends Team
June 21, 2013
Second Annual MiniTrends Conference
October 2-3, Holiday Inn Town Lake, Austin, Texas
Discover, Profit, Do Good!
Wednesday, October 2, 2013
8:30 am – 5:30 pm, Reception 5:30 – 7:15 pm
You CAN be profitable and socially responsible. This event exposes that sweet spot where new and established businesses can find the tools and directional choices to profit and inspire themselves and their employees in whatever their line of business.
Join us in Austin, the place Forbes’ calls the “Best Big City for Jobs,” to listen and participate as all-star business leaders and forward thinkers reveal how to start new ventures and grow established organizations leveraging MiniTrends.
By understanding MiniTrends—emerging trends that will soon become important, but not yet widely recognized—you will discover effective ways to balance capitalism with complementary social values and philanthropy in your business.
Find out what future trends and convergences are on the horizon and, of equal importance, how you can find profitable emerging trends of your own integrated with socially responsible values.
Austin is an exciting, growing entrepreneurial hub that offers a culture built on collaboration, innovation, creativity, and caring. What better place to find out how you, too, can develop a Minitrends Mindset!
You Should Attend if You are a Value-Driven:
- Entrepreneur wishing to identify, assess, and exploit attractive new business opportunities
- Decision Making Executive, Director, Manager, or in a Small or Mid-Size Business wanting to gain advantage by recognizing and utilizing emerging trends
- Innovative Thinking Executive, Director, Manager, or Professional in a Larger Business aspiring to distinguish yourself by your special insights and perceptiveness
- Investor interested in uncovering attractive new investment opportunities
- Job Seeker wishing to define employment opportunities
What You will Gain:
- A creative mind-set and resources for finding and taking advantage of emerging trends and opportunities relating to your own area of expertise and interest.
- An understanding of how to integrate profit and socially responsible purpose and value in your business.
- A preview of MiniTrends that thought leaders see developing.
- Experience from innovative leaders sharing how they use emerging trends to start new ventures or grow established organizations for profit with attention to all stakeholders.
- Tactics to identify untapped business opportunities from converging trends in the business and social arenas.
- Interaction with speakers and fellow participants to learn, mix, and share ideas.
- Strategy and insights to create or grow your organization and, in the process, find your bliss.
- An opportunity to enjoy the Live Music Capital of the World!
Conference Chair: Dr. John H. Vanston, Chairman, Technology Futures, Inc.
John founded TFI in 1978, building the Austin, Texas-based company into a leading authority in custom research and technology forecasting. His MiniTrends concept, designed to increase creativity, innovation, and success, is summarized in MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends. The book has received several Best Business Book awards and excellent reviews and endorsements.
Conference Director: Carrie Vanston, Media and Marketing Director, Technology Futures, Inc.
Carrie has many years of experience in public relations, marketing, and sales at TFI and in the entertainment industry. As co-author of MINITRENDS: How Entrepreneurs & Innovators Discover & Profit From Business & Technology Trends, she brings a distinct real-world quality to MiniTrends activities, particularly in the media communications and social media areas.
Andre Angel, Co-founder/CEO at TangoTab; Co-Founder/Chairman, WorkMeter; Co-founder, Servoyant, LLC; Co-Founder/Chairman, CODEKKO Software
Based in Dallas, Andre is a serial entrepreneur with global experience. His latest venture, TangoTab, is a real-time, online social enterprise business that offers diners discounts at participating restaurants, and donates a meal to the community each time you use the service. “When you eat, they eat.” Prior to Tango Tab, he co-founded, grew and sold numerous high-tech companies including CODEKKO, Experticity, NTR, Elastic Edge, and WorkMeter. Earlier, he was Global Vice President of Sales at Nortel Networks.
Jeffrey Fry, Principal, Help Find Care; Chief Executive, Profit Prophet; Director/CMO, MainGain; Board Member, baqpak; Executive Director, Firefly Funds; Executive Director, SHINE Night; President, SEDA RICO, LLC;
Jeffrey has launched a new type of in-home healthcare service that empowers healthcare service professionals to go into business for themselves while better connecting in-home healthcare needs. Riding the minitrend of baby boomer parents needing innovative ways to care for their parents, this model empowers all stakeholders and drives the cost of home healthcare down. Jeffrey also has been involved in several startups and plays roles in several civic programs.
Bijoy Goswami, Cofounder & Evangelist at ATX Equation, The Bootstrap, Aviri Consulting; Founder, Organizer, Bootstrap Network; CEO, Aviri Inc.
Bijoy Goswami deeply interested in how we steward unique journeys for individuals, organizations, communities and beyond. He sees our unique human capability of building mental models as a vital part of this endeavor. He loves building and sharing simple, yet powerful models, including MRE, youPlusU and Bootstrap.
Christopher Justice, Chief Executive Officer at Sparksight, Inc.; Founder, Justice Pest Services
Christopher co-founded Sparksight® in 2006 and has built the company into a well-respected design agency that specializes in event management, high definition video production and digital marketing. Combining wisdom and humor with common sense, Chris is a master at building better businesses through a combination of face-to-face and online marketing techniques. Christopher is a conscious leader that works hard to have a company that benefits all involved.
Joy Miller, Marketing and Outreach Coordinator, City of Austin Small Business Development Program
Joy is a marketing and outreach professional with over 20 years of leadership experience in process improvement, human resources, and operations. She communicates with and counsels aspiring and existing small business owners in presentations and in personal communications to ensure understanding of City of Austin resources and assistance available to them.
Steve Pearson, Lead Strategist, Founder, Visionex Solutions, LLC
Steve’s passion is accelerating innovation and R&D by identifying emerging, adjacent and disruptive technologies. Companies ranging from Fortune 500s to small startups rely on Steve and his analysts to provide Competitive Intelligence, Innovation Support and Informed Strategic Development. He works with high-tech, electrical, mechanical, energy, construction and transportation industries.
Eve Richter, VP of Community & Partnerships, door64
Door64 is a huge group community of Science, Technology, Engineering, and Math (STEM) industries influencers serving more than 30,000 STEM professionals in the Austin Area. Previous to door64, Eve served as the Emerging Technologies Coordinator in the Economic Development Division at the City of Austin, helping businesses, startups, entrepreneurs and individuals in the tech (and other) sectors to grow and be successful in the Austin community.
Dr. Lawrence Vanston, President, Technology Futures, Inc.
Larry is an expert on the future of telecommunications and its significance to organizations and people. Since 1985, he has been the director and principal author of ongoing reports commissioned by the Telecommunications Technology Forecasting Group (TTFG), presently comprised of AT&T, CenturyLink, Verizon, and Windstream. Larry directs TFI’s popular TFI Communications Technology Asset Valuation Conference, now in its 9th year.
Post-Conference Methods MiniTrends Workshop (Optional)
Thursday, October 3, 2013, 8:30 am – 12:00 pm
Go the next step to starting your own MiniTrends Adventure by attending this excellent applications workshop. In this session, we discuss basic MiniTrends principles and participants have hands-on opportunities to find, analyze, and profit from emerging trends that also offer a socially responsible aspect. Participants leave with a solid basis for developing their own “Minitrends Mindset.”
MiniTrends Workshop BONUS!! Copy of award-winning book MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends.
To encourage you to attend this valuable post-conference half-day workshop, we are offering it at an exceptionally low price! Only $75 early bird for general admission attendees! ($100 after Sept. 1.)
The Holiday Inn Austin Town Lake Hotel is a wonderful location to experience Austin’s major attractions. Located on beautiful Lady Bird Lake, the hotel has direct access to the lake’s hike & bike trails and is a mile from Austin’s famous 6th Street entertainment district. It’s also near the State Capitol, University of Texas, South Congress Bridge (home to Austin’s famous Mexican free-tail bats), and the Governor’s Mansion. The hotel offers complimentary shuttles to Austin Bergstrom International Airport and to 6th Street. Book online or call the hotel directly to book very reasonably-priced sleeping rooms. 800-593-5676. For more information about Austin, visit Austin 360 or Austin Chamber of Commerce.
General Admission: Wed., Oct. 2, 8:30 am-5:30 pm followed by reception. Early Bird $395 (after Sept. 1, $495).
Non-Profit/Government/Academic Admission: Wed., Oct. 2,
8:30 am-5:30 pm followed by reception. Early Bird $295 (after Sept. 1, $395).
Student Admission: Wed., Oct. 2, 8:30 am-5:30 pm followed by
Post-Conference MiniTrends Methods Workshop General
Admission (Optional): Thurs., Oct. 3, 8:30 am-12:00 noon. Early Bird $75 (after Sept. 1, $100). (Conference registration required.)
Post-Conference MiniTrends Methods Workshop Student
Admission (Optional): Thurs., Oct. 3, 8:30 am-12:00 noon. $15.00. (Conference registration required.)