Carrie speaking at IEEE Wed, Sept 23, 6pm

September 21, 2015

Carrie Vanston presents Five Keys to the Innovative and Engaged and 5 Keys opening lock 7-21-15 new keys & tall letters smallerInnovative Culture IEEE Central Texas Consultants Network Wednesday, September 23, 6-8:30 pm PoK-e-Jo’s Smokehouse 2121 West Parmer Lane at Lamplight Village Avenue Austin, Texas 78727

Carrie Vanston, VP Communications at TFI, provides individuals and organizations five keys to create and grow engaged and innovative cultures that are cutting-edge, with strong purpose and the inclusion of all stakeholders. Such cultures are essential to succeed and thrive in the rapidly changing world we live in. Attendees will learn practical ways for staying ahead of the latest industry trends and creating caring environments that encourage high quality recruits, retainment of employees, happy customers, and greater productivity and profit.

Everyone is invited to attend! There is a $5 restaurant charge. No reservations necessary. Guests are encouraged to have a bite to eat at this excellent barbeque spot!


Carrie Vanston photoCarrie Vanston, is VP of Communications at Technology Futures, Inc. and the MiniTrends Project. She excels at helping clients create and grow cultures that encourage better retention, happier customers, and higher productivity and profit. She is co-author of the award-winning book MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends. Recent articles by Carrie have appeared in Texas CEO Magazine and the Austin Business Journal.


Carrie Vanston speaks on Engagement & Innovation at WorldFuture 2015 – San Francisco, July 25

July 20, 2015

WFS2015 logoCome hear Carrie Vanston speak this Saturday at
WorldFuture 2015: Making the Future
“Five Keys to the Innovative and Engaged
Culture of the Future”

WFS2015  Making the Future


Sponsored by World Future Society
Hilton San Francisco Union Square
San Francisco, California
Saturday, July 25, 4:15-5:00 pm.

In this presentation, Carrie Vanston, VP Communications at TFI, provides individuals and organizations five key ways to create and grow an engaged and innovative culture that is cutting-edge, with strong purpose and the inclusion of all stakeholders. Such a culture is increasingly important to succeed and thrive in the rapidly changing world of the future.


5 Keys to an Engaged and Innovative Culture

5 Keys to an Engaged and Innovative Culture

Attendees will learn practical ways for staying ahead of the latest industry trends and for creating a caring environment that encourages the highest engagement of an organization’s most important resource – the creativity of its employees and other stakeholders.

Everyone will have an opportunity to share their ideas with each other toward the end of the session.

Carrie Vanston, is VP of Communications and Culture Coach at Technology Futures, Inc. and the MiniTrends Project. She excels at helping clients create and grow innovative cultures that stay on the cutting edge of industry trends with maximum engagement by all stakeholders.

She is co-author of the award-winning book MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends. Recent articles by Carrie have appeared in Texas CEO Magazine and the Austin Business Journal.

To learn more and register, please visit WorldFuture 2015: Making the Future

Hope to see you there!

Always Super Bowl Ad “Like a Girl” – Great Example of Purpose Branding

February 6, 2015

P&G’s Always Super Bowl Ad “Like a Girl” is such a great example of Purpose Branding — creating brand with a visionary purpose that makes a difference in the world.  Always isn’t just feminine products but “Rewriting the Rules” and changing “like a girl” to represent the strength, talent, character and downright amazingness of every girl.

As Entrepreneur notes so nicely, “Of course it’s no secret that a great many commercials from Super Bowls past put the emphasis on objectifying women rather than empowering them, so it’s gratifying to see the support for Always’ ongoing efforts to turn “like a girl” into a positive rather than a put down.”

You may want to consider the purpose-oriented trend in company culture and in branding for your own organization.


5 Keys to an Engaged and Innovative Culture by Carrie Vanston, Texas CEO Magazine – January Issue

January 30, 2015

MiniTrends: Five Keys to an Engaged and Innovative CultureMy Texas CEO Magazine article “MiniTrends: Five Keys to an Engaged and Innovative Culture” is up! The  article discusses 5 ways to combine the process of finding emerging trends with engaging employees in order to improve your culture and bottom line.To stay successful, organizations must constantly look for the latest emerging trends and incorporate the most relevant ones into their business strategy. Not surprisingly, the organizations most likely to thrive are the ones that have the highest engagement of their most important creative resource — their employees.
The Five Keys to combine FORESIGHT and ENGAGEMENT are:
  • Find and Engage
  • Inspire and Advocate
  • Connect and Interact
  • Analyze and Collaborate
  • Incorporate and Repeat

I’d love to hear your thoughts on the article and would appreciate your sharing the link with your contacts! :)

Warm regards,

Carrie Vanston, VP Communications
Technology Futures, Inc. – MiniTrends

P.S. Thank you to the wonderful Publisher of Texas CEO MagazinePat Neikamp,  for including me in this excellent magazine. She is an absolute pleasure to work with.

Carrie Vanston is Vice President of Communications at Technology Futures, Inc. and Co-Author of MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends. She excels at helping clients create and grow innovative cultures by finding and profiting from emerging trends with maximum engagement by all stakeholders.


Favorite Takeaways From Roy Spence of The Purpose Institute & GSD&M Speaking at ABJ’s Face-2-Face AKA Straight From the Top

January 13, 2015

Roy Spence with Carrie Vanston after his Face-2-Face Interview

Roy Spence with Carrie Vanston after his Face-2-Face Interview

I had the pleaure of attending the Austin Business Journal’s Face-2-Face Breakfast last week at Whole Foods featuring the very funny and inspiring Roy Spence, Co-Founder and Chairman of GSD&M, a leading marketing communications and advertising company here in Austin. He is also Co-Founder and CEO of The Purpose Institute and author of the Wall Street Journal bestselling book It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose. He was interviewed by the always delightful Colin Pope, Editor of the Austin Business Journal, and host of F-2-F. Face-2-Face airs on Time Warner TV on Sunday mornings in Austin under the name “Straight From the Top.”

Here are my favorite takeaways from this great interview:

Roy’s mentor and customer Herb Kelleher, Founder of Southwest Airlines, taught him “Take the competition seriously, but not yourself.” He has also been greatly inspired by author Jim Collins’ book Built to Last.

Colin Pope, Austin Business Journal, interviews Roy Spence for Face-2-Face, also known as the TV show "Straight from the Top.

Colin Pope, Austin Business Journal, interviews Roy Spence for Face-2-Face, also known as TV show Straight from the Top

Roy calls the group that has taken on much of GSD&M’s day to day business responsibilities “The Eagles” because you should always be building a better nest. Eagles work first for customers, then company, then community, and then world. The Eagles carry out the vision and purpose that is set, but do so in the way THEY see fit.

Purpose is most important. Always have a purpose beyond making money. Your purpose is where your talents meet the needs of the underserved. Start with integrity and everything else can be taught. It’s all about engaging with integrity, honor, and respect.

GSD&M’s Purpose: Create visionary ideas that make a difference.

With their campaign “Don’t Mess with Texas,” GSD&M created a 76% drop in litter by appealing to pride not litter. It’s not the litter business, its the pride business.

With Southwest they found purpose was not about flying, it was about freedom.

You’re only as young as the new stuff you do. Roy’s mother always told him, “Be great at what you’re good at, don’t be average at what you’re bad at.” Play to your strengths and encourage your kids to do the same. “What do you love to do?”

Smallness can be a huge asset, embrace it. Transform yourself to be happy, not necessarily big. Aristotle stated “Where your talents and the needs of the world cross; there lies your vocation.” When starting out, your biggest asset is naivety because you are not already set in your way of perceiving things.

Roy wrote the book 10 Essential Hugs of Life to encourage fathers to hug their children and encourage people to embrace life. Some of the essential hugs are yourself, your family, your friends, your flag, your coach/teacher/mentor, your mind/heart/future, etc. Fully embrace your journey because the destination will get here faster than you think. Whenever you get lost, you’ll find yourself in the service of others.

You become what you look for. Roy hit the road and took a picture of something good every hour and found lots of good things! If you look for friends, you’ll find them, etc.

Politics is the business of freedom. If we can get the government to agree on a higher ground that we can do better at satisfying the purpose of our nation and not just coming up with tactics.

The purpose of business is to improve life. In visionary mode you do well and are liberated. In self mode, not so much. How does Roy make decisions? He tries to look around the corner. What postive impacts will a decison make? If negative impacts, he walks away.

Don’t reinvent or rebrand your company, it’s about transformational change. You keep or find your vision and purpose and keep that intact.

By creating value for all stakeholderrs, more value is created for shareholders. An alternate to the traditional business model of only maximizing profit for shareholders, Whole Foods has been very successful with what CEO John Mackey calls “conscious capitalism.” With Whole Foods great success, the new model is catching on as a movement.

GSD&M has “Correction of Errors” meetings. “Hug your mistakes.  The ‘failures’are the character flaws. Fess up when you mess up.”

Roy likes people who like him. His mother said there are honey people and vinagar people. He likes honey people.

Marry the dreamers and the doers. Look for people with shared values. It makes no sense to him when people say don’t be partners with friends. Who makes better partners? He loves people who enjoy winning – in a good way. Take the “Strengthfinder” test and look for your partners that complement you.

Thanks to ABJ, the sponsors, and Roy Spence for sharing this fun and insightful morning.

I hope everyone had a wonderful holiday! Best wishes for a Happy New Year!!


P.S. If you missed our home-made holiday card, check it out! We’ve been designing our own holiday cards for many years now around an interesting current event or trend.  This year’s celebrates the Philae robot landing on a comet. The verse is always by Our Chairman Dr. John Vanston, design by our Creative Director Helen Mary V. Marek. (Past cards are linked at the bottom of that page.)


101 MiniTrends in Health Care – Trends, Drivers, and MiniTrends You Need to Know About

August 28, 2014

Watch for Trends Ahead

This image is from MiniTrends, a book by John Vanston that I strongly endorse. I’ve known John for years and did consulting work for his company, Technology Futures. His book inspired my Modern Health Talk vision.  (Click image to see book. Go to end of my article to hear about the MiniTrends 2014 Conference which is based on the book.)

“What the Hell is happening to health care?”

“And is it an Opportunity or a Threat?”

An awful lot has changed in just the last few years and even more will change in the near future, with the aim of reducing (or at least containing) our health care costs. What’s behind these MiniTrends, and what is their implication for providers, payers and consumers? That’s the $1.5 trillion question. Here I talk about many, many MiniTrends–surely you can find 101 of them if you look! (I suggest attending the MiniTrends 2014 Conference  (Sept. 26) to find even more.)

“It is not the strongest or the most intelligent who will survive but those who can best manage change.” – Charles Darwin

That quote is important, because 429 of the original Fortune 500 companies [1955] are no longer in business today. That’s a scary thought for those sitting at the top of the healthcare mountain, because they know they must adapt to the megatrend of health reform and Obamacare (the Patient Protection and Affordable Care Act) or die. And they are looking down with fear at the hungry competitors who are already exploiting the many related minitrends, because for them these are times of great opportunity.

Here are the 45 healthcare companies that are included in the 2014 Fortune 500:

  • Insurance: United, WellPoint (Anthem), Aetna, Humana, Cigna, Centene, HealthNet, WellCare, Molina Healthcare
  • Services: HCA, Community Health Systems, Tenet, DaVita Healthcare Partners, Universal Health Services, Vanguard Health, Kindred Healthcare, Express Scripts, Quest Diagnostics, Omnicare, LabCorp of America, Quintiles
  • Medical Products: Abbott, Medtronic, Baxter, Stryker, Becton Dickinson, Boston Scientific, St. Jude
  • Pharmaceutical: J&J, Pfizer, Merck, Eli Lilly, Abbvie, Amgen, Bristol Myers Squibb, Gilead, Biogen Mylan, Celgene, Allergan
  • Wholesalers: McKesson, Cardinal, AmeriSource Bergen, Henry Schein, Owens & Minor

They represent nearly 10% of today’s Fortune 500, but if history is our guide, some 86% of them are doomed to obscurity or worse if they don’t adjust to Obamacare and its spawned minitrends.

To me, health reform is all about getting the incentives right, and these top companies, as well as those at the bottom of the heap, have strong motivation to act. But just who will benefit from their actions?

To help consumers and health care companies of all sizes, this article has three sections:

  1. the driving forces behind disruptive innovation and health reform,
  2. some of the resulting minitrends and their impact, and
  3. a short discussion of how to discover other minitrends and their important intersections.

Driving Forces, an Environment Ripe for Change

I won’t get to all the drivers or trends defining the future of health care but want this section to give a big-picture perspective of what’s behind the massive and growing problem, and the need for solutions.

High & Rising Health Care Costs

Americans already pay over $3 trillion/year, or about twice what other industrialized nations pay, but according to the World Health Organization we still live sicker & die younger. This could get worse with the aging population, but there’s also a real opportunity to cut spending in half while improving care.

Middle Generation LadiesAging Population

76 million babies were born after WW-II, between 1946 and 1964, but America wasn’t prepared for that boom, and neither were other nations. There weren’t enough hospitals or pediatricians, or schoolteachers, textbooks or playgrounds, or even bedrooms in our homes. This “baby boomer” generation strained institutions every step of the way, and now the boomers are getting ready to retire.

The boomer demographic is politically active and represents a substantial voting bloc – they had no voice as infants and children, but now they do.

  • Not only has the world population more than doubled in the last 66 years since I was born, but two-thirds of all people who ever lived to age 65 are still alive today.
  • They have better nutrition and technology innovations to help extend their lives.
  • Year 2000 marked a milestone. There were more people over 60 on the planet than children below 5, for the first time. (U.N.)
  • By 2029, when all baby boomers are 65 years and over, more than 20% of the U.S. population will be over 65. (US Census)
  • And by 2050, the older generation will be larger than the under-15 population. (U.N.)
  • In 1940, when the average lifespan was 63.5 years, some 9M Americans received Social Security, and the ratio of workers to beneficiaries was 159 to 1.
  • By 2010, the average lifespan was 78.3 years, and nearly 39M people received Social Security benefits. The ratio of workers to retirees was already down to 2.9 to 1.
  • That was BEFORE the first boomer turned 65. Today, more than 10,000 US boomers reach age 65 every day, but despite living longer than previous generations, they are less active, have higher rates of chronic disease & disability, and spend more on medical care. 40% of them are low-income and will need public assistance.

Eldercare Costs Rise as Seniors Live Longer

Caregiver Costs

78% of seniors needing long-term care receive it from family or friends, but that is a heavy burden placed on the 65 million unpaid family caregivers that the AARP values at over $480 billion/year. Many of them spend more years caring for their parents than a child – an average of 20hrs/wk. In some cases, low- and high-tech solutions can help, such as remote sensor monitoring and video calls. So I’ve posted over 500 articles about them, include hundreds of external links in our Resources section, and pin the best health care infographics on Pinterest (now well over 1,000 of them).

PoliticsEffects of Public Policy

Misguided policies with unintended consequences have contributed to our nation’s relatively poor health and rising care costs. While it’s well known that public health initiatives for preventing illness, such as immunizations and sewage & water treatment, cost much less than treating people after they get sick, our political process often prevents officials from doing what’s right for the nation and funding public health care. The same goes for programs that help people out of poverty so they can contribute to the economy and tax base and not needing public assistance. To understand why, just follow the money.

While it may seem odd to suggest that lobbying – and in particular Citizens United, the Supreme Court decision that personifies corporations and allows unlimited corporate campaign contributions through political action committees – threatens our nation’s health, but it does.

We can thank the corrupting influence of wealthy special interests for the fact that our nation is not protected from disease-causing Frankenfoods including soda and processed foods, or unrestricted marketing of the lowest-quality, sugar-laden foods to our children. When money rules politics, our agricultural lands, soils and aquifers are depleted through oil-dependent industrial farming supported by billions in federal farm subsidies. And the land and water supply is made toxic from the lack of industrial oversight. Katie Couric, for one, is “Fed Up.”

Politicians often speak of programs with trillion-dollar savings over 10-20 years, but trillion-dollar health reform savings could be reached every year if there wasn’t such strong opposition from those in the medical industrial complex who would see their revenues cut by $1.5 trillion/year. Why else do you think they spend twice as much on political lobbying as the military industrial complex?

Tech Innovation

Electricity has also contributed to poor health, as have electric lights, elevators, air conditioning, cars, computers, televisions, and personal electronics. We drive to work and school and the grocery store instead of walking or riding a bike, and we now live a rather sedentary lifestyle. Our DNA and natural evolution have not kept up with over 200 years of “progress.”

Largely as a result of technology, over two-thirds of adults (69%) are now obese or overweight, and 21% of our medical spending goes to obesity-related illness, such as hypertension, type 2 diabetes, high blood pressure, coronary heart disease, asthma, sleep apnea, and other serious illnesses. Obesity is a BIG problem, an American Epidemic that costs us more than just high medical bills. Obese and overweight people earn less, and they have less fun, more pain, and die earlier.

Modern Culture

Americans today sleep about two hours less per night than they did 200 years ago, before electricity, and they live in an always-connected culture where success is measured in money and power. But that culture has led to workaholism, keeping up with the Jones’, dual-income families, a widening wealth gap, and unhealthy stress.

In her book, Thrive, Arianna Huffington writes a passionate call-to-arms, looking to redefine success with more emphasis on meditation, mindfulness, sleep, unplugging, and giving. In short, she wants to help change our culture and improve our health.

Consumers with No Skin In The Game

Consumers tend to abuse things that are free. That includes insurance that serves as prepaid medical care, and it doesn’t matter if it’s provided by their employer or government through Medicare & Medicaid. When all consumers see is small co-pays and not the real costs, they have no financial incentive to seek the best value in medical care or compare different providers and care options. They’re less likely to make healthy lifestyle decisions that reduce the need for medical care. Instead, they do what comes naturally and feels good. It’s human nature when the incentives are wrong.

MotivationMixed Incentives

Besides the screwy consumer incentives are the different motives of public-sector organizations and private industry. Industry, which is often legally bound to serve investment interests of shareholders and not the public, measures success in business terms such as profit, ROI, and payback period. This leads to relatively short-term investment decisions. Governments measure success differently and over longer time periods, so they can justify longer-term investments.

One might question the medical ethics of profiting from illness, and an example of that is how health care providers view patients – as paying customers. They work to keep them (paying) by treating symptoms, because their profit comes from a fee-for-service delivery model of managing (and arguably promoting) chronic illness. Those who practice medicine in today’s healthcare system see no money in preventing illness and avoiding the need for medical care, so medical schools teach more diagnostic skills than prevention skills.

But that’s not the way governments, employers, and insurers think of health care. They know that public health and wellness programs improve workforce productivity and reduce overall health care costs. Their motives, however, often conflict with that of industry, which is why two years ago I proposed a hybrid, public/private model of health care.

The Winds are Shifting and giving rise to Many MiniTrends

The healthcare path that we’ve been on is not sustainable, and clearly some serious reforms are needed. Trillions of dollars are at stake (each year, not spread over 10-20), and some players feel threatened while others see opportunity. This difference led to intense political debate in the run-up to the passing of Obamacare, and in the years since.

Health Reform

Health Reform

Health reform is the megatrend that some see as starting at the State level in Massachusetts and moving to the National level with Obamacare, but it really started earlier than that and is still a work in progress. In Understanding Obamacare, Dr. James Rohack gave some history of healthcare and insurance dating back to before the Great Depression. Since Obamacare passed, Vermont has enacted an even more aggressive, state-level single-payer system, which is the first in the nation. All of these reform efforts were put in place to address the high and rising costs of care, which could bankrupt the nation without decisive action.

Government Subsidies

Contrary to a common myth, Obamacare won’t add to the federal deficit, even with Medicaid expansion and subsidies to help low-income families buy private insurance. According to the nonpartisan Congressional Budget Office, the new law is expected to actually cut the deficit by $124 billion over 10 years, in part by reducing overpayments to private insurers that run Medicare Advantage plans. It’s also because the newly insured consumers can now use clinics, telehealth, and other care options that are less expensive than the ER.

Insurance Competition

Obamacare adds new competition across the entire health care delivery system, starting with insurance and the ability to easily compare bronze, gold and platinum plans on public and private insurance exchanges, and the response of insurers is creating many other minitrends.

During the political debates leading to Obamacare, insurance companies agreed to some pretty severe restrictions designed to force competition in exchange for a government mandate that would expand the insurance pool for all insurers. As a result of the compromises, the new law will now:

  • Prohibit insurance companies from cherry-picking the healthiest customers and refusing to sell coverage to people simply because they have one or more pre-existing conditions;
  • Prohibit them from canceling coverage when people get sick just to avoid paying for our care;
  • Prohibit insurers from charging women more than men for comparable coverage and not allowing them to charge older folks more than three times as much as younger folks;
  • Require them to spend at least 80% of premiums on actually paying claims and improving care;
  • Allow young adults — who form the largest segment of the uninsured — to stay on their parents’ policies until age 26; and
  • Reduce the number of uninsured Americans by at least 30 million if all the states agree to accept federal dollars to expand their Medicaid programs. (Of course, many states didn’t agree to that.)

fresh-fruits-and-vegetablesWellness Programs

Because insurers can no longer profit from denying medical care, they have embraced wellness programs to lessen the need for it in the first place. These wellness programs were developed for their self-insured corporate clients who saw them as ways to keep workers healthy and productive. Now they’re being offered to individual clients as well, to control costs. But how do they get consumers on board?

Redefining Insurance

Wellness programs are one way to encourage healthier lifestyle decisions, but that’s just part of a bigger aim – to redefine the purpose of health insurance and replace prepaid medical care with protection against catastrophic illness & injury. The hope is to give consumers more skin in the game, to help them find the best value in medical care, and to extend competition to care providers as well.

They now offer low-cost policies with high deductibles to give a financial incentive, but consumers still can’t comparison shop if it’s an emergency or if providers keep their charges secret and refuse to show them ahead of time. Investigative research shows that the cost of medical procedures can vary significantly from one facility to another across town, even for similar care, so insurers are pressuring them to make their charges more transparent, and they’re developing tools to help consumers shop.

Concierge & Membership Models

The doctors who are pressured to see more patients are frustrated that they have little time to listen, think or do other critical activities, but patients are frustrated too. This, and the new insurance models, is leading to various private pay models for health care delivery, including telehealth, private memberships, and concierge services. As Dr. Stephen Schimpff says, the higher costs are often offset by lower premiums of high-deductible insurance plans. He thinks insurers may start buying memberships or retainers for their clients as a cheaper alternative for better care.


Most of the arguments used by TeleHealth opponents are, in my view, just smoke screens for protecting their share of the ridiculous $3 trillion/year that Americans spend on health care. State medical boards that require an initial face-to-face visit, for example, are restraining trade and preventing patients from easily going elsewhere. But those barriers are beginning to evaporate in the wake of the overwhelming proof of TeleHealth’s many benefits. Dial-a-Doc services are thus gaining momentum and are shaping healthcare for the better.

Medical TourismMedical Tourism

Offshoring American health care, according to Dr. Robert Pearl, is another growing trend, and the new competition is lowering costs and improving care at home too. Over 8 million people worldwide, and 1.3 million Americans, already cross international borders for better and cheaper care. Some of the popular destinations include Argentina, Brunei, Cuba, Colombia, Costa Rica, Honk Kong, Hungary, India, Jordan, Lithuania, Malaysia, The Philippines, Saudi Arabia, Singapore, South Africa, South Korea, Thailand, Tunisia, and the UAE. In Malaysia, for example, one can save 65-80% over the cost of having a procedure done in America, and often the total cost, including airfare and 5-star hotel on the beach for recovery, is less than the annual insurance deductible.

Home Health Care Delivery

In-home care is one of the biggest growth industries of the last twenty years. It makes sense, because elderly folks don’t want to be chained down to a nursing home, and an in-home care aid gives them independence without sacrificing their health needs. The ability to deliver skilled medical care at home only accelerates this trend.

Medical house calls are being directed at the highest cost patients first – the elderly – as a solution to the rising Medicare costs. But this delivery model will expand to others for convenience, because a nurse with digital testing gear can make a house call and do a video consult with a doctor if needed and save money in the process.

The Independence at Home Demonstration, authorized by Obamacare, is testing the viability of home health care. By avoiding just one ER visit, with an average cost of $1,500, it’s easy to justify 10 house calls, and the savings are even greater for avoided hospitalizations. Home-based primary care programs have the potential to save 20-40% on Medicare’s most expensive patients by bringing them care in their homes.

Home Modifications

AARP says the vast majority of Americans over age 50 want to stay in their homes as they age, and TeleHealth makes it increasingly possible and affordable. The cost can be considerably less than long-term institutional care, and that’s why some long-term care insurance providers have agreed to pay for home modifications and home health care, even though they wrote their policies to cover nursing home care. Likewise, the Veterans Administration is starting to pay for home modifications for disabled vets.

I see this as an important minitrend and think Congress should encourage TeleHealth, home health care, and necessary home modifications to help lower the cost of health care delivery. Here in Austin, a new City ordinance requires accessibility and ADA compliance in new home construction. This too is likely to spread nationally and create a larger market for home modifications.

Home Automation

Smart home technologies can anticipate needs and make tasks easier or automatic. They’re not just about high-end new homes, proprietary technologies, and professional installation. They’re about comfort, convenience, entertainment, energy management, and communications, as well as pet care, surveillance, and security & health monitoring. You can often install smart home technologies yourself, starting with the simplest of applications.

But having introduced IBM to home automation in the early 1990s and working for years as a digital home consultant, I’m not convinced that this is as much of a boom market as the media suggests. The digitally connected (smart) home has been “on the cusp” of becoming a mass market sensation for the last 40 years, but still no one has been able to make it real for anyone other than the DIY geeks and wealthy people in high-end new homes with professional systems integrators.

RobotHealthcare Robots

With arguably the largest aging population relative to its total, Japan leads the world in the production of healthcare robots as a way to cope with the growing need for eldercare and shrinking numbers of working people left to give that care. It’s not surprising that many of the robots featured in this collection originate from Japan.

Functional Medicine

The Future of Medicine is … Not Medicine,” says Dr. Lane Sebring. It’s health, wellness, and prevention; and the pillars of health include nutrition, exercise and sleep. Functional Medicine, which includes acupuncture, chiropractors, nutritionists, and yoga & tai chi programs, was once known as “alternative” health care and downplayed by the medical profession. But now it has gained respect and is seen asHolistic, Integrative, or Complementary Medicine. Whatever the name, functional medicine focuses on nutrition, exercise, and sleep as the pillars of good health and as a way to prevent illness. As consumers begin to see the benefits of living a healthier lifestyle, they’ve become more interested in these natural and holistic approaches.

Health Care Moves Down-Market

As digital stethoscopes, medical imaging devices, and related diagnostic tools come down in price with improved ease-of-use and quality, following the path of Moore’s Law, much of medicine will move down-market. It will move from the office visit with a primary care physician to a physician assistant, nurse practitioner, registered nurse, licensed vocational nurse, aide or tech, and to consumers themselves.

Whether it’s mom taking care of a sick child or a nurse practitioner making a house call, they’ll have access to new tools, like the Star Trek medical tricorder, and they’ll be able to go online for help if needed. That could be a video consultation with a doctor or specialist, or electronically with an expert system like IBM’s Watson, which is beginning to be consumerized with a recent partnership with Apple.

Imagine speaking to Siri on your iPhone and having Watson search through its global database of medical information to recommend personalized treatment based on medical record information as well as monitored sensor data and genotype & phenotype information. This is a Big Data analytics challenge that the two companies seem ready to accept.

Health Monitoring AppsSmartphones

Get ready for the Smartphone Physical. Already, consumers can get a comprehensive, clinically relevant well-patient checkup using only smartphone-based devices, and the data is immediately readable and fully uploadable to an electronic health record.

As Dr. Eric Topol says, “You carry the key to healthcare’s salvation in your pocket.” Smartphones empower patients, promote competition, and enable the Democratization of Medicine. Health consumers are poised to find care through their smartphone like the Uber app does for ride sharing as an alternative to taxi service. Uber tells you how long it will take for your ride to show up, and the non-cabbie drivers want to earn a five-star rating, so they’re über-friendly.

Similar apps can be used to schedule telehealth calls, office visits to a concierge clinic, or house calls. Mayo Clinic’s Better service is an example. The person making the house call is a nurse practitioner, but it could have been a health aide armed with digital diagnostic and medical imaging equipment in a briefcase, with video connections to expertise when needed.

Remote Sensor Monitoring

Sensors are disrupting healthcare as companies find new ways to use them in devices and apps, putting the smartphone at the center a Digital Health ecosystem, which is poised to grow exponentially. Just as sensors found their way into cars and homes, they’re now being used in healthcare and going mobile.

This smartphone ecosystem includes sensors for activity & sleep, blood glucose & blood oxygen, blood pressure & ECG, EEG & brainwaves, heart rate & heart rater variability, hearing & vision, respiration, temperature, ultrasound, and weight, among others.

Electronic Medical Records

Each time you go to the doctor’s office, they start by scanning through your medical record for notes entered last time, as well as past vital signs, test results, medications, and vaccines. If it’s your first visit, the doctor begins by looking over any medical history, health records, or narrative of symptoms you provide. This all feeds into your medical record.

Electronic medical records (EMR) can help improve patient care and reduce costs by making it easier to find and share your important health information — if they are designed and used properly. But unfortunately, good design is hard to come by in this market. The lack of Health IT data standards,security concerns, privacy laws, and willingness to share information across health systems have slowed deployment of EMR systems, so the White House sponsored a contest to restyle the Blue Button, a medical record that was first implemented by Department of Veteran Affairs as a text-only record.

The US Surgeon General has also been promoting the use of electronic records by developing and promoting My Family Health Portrait, which is built on Microsoft Healthvault.

Personalized Medicine

David B. Agus believes that most of the medical conditions that kill people, such as cancer and heart disease, can be prevented or delayed with personalized medicine, but we don’t yet know enough about how the body works to do the things that avoid causes and prevent illness. He predicts, however, that the end of illness is near; and that could have profound impact on today’s practitioners – yet another reason to understand and plan for the minitrends.

Agus describes a big shift in the future of medicine that moves away from the today’s model, where we wait for the body to break before we treat it, and toward a more proactive and personalized approach that looks more like functional medicine.

Soon we’ll be able to adjust our health in real-time with help from smartphone apps and wearable sensors that track proteins and the inner workings of cells. We’ll monitor what happens when we sleep, exercise, eat more salmon or dark chocolate, or take drug-x at dosage-y. Who will profit from that shift? And who will lose out?

We can already map an individual’s entire genetic sequence for less than $1,000 and, with a drop of blood tested by a personal bio-chip, we’ll be able to create a personal action plan that includes both preventive measures and treatment therapies for illnesses that we catch at much earlier stages, allowing us to live longer still.

brain healthBrain Mapping Project

In Ageing and Brain Science, Dr. Metin Akay describes Obama’s $100 million Brain Mapping project and his own work at the University of Houston Bio Engineering Department. The project aims to map the activity and function of separate neurons as they fire in different brain circuits, helping scientists understand the mechanism & cause of Epilepsy and other neurological disorders. With that new knowledge, they hope to develop better treatments for conditions like autism, Altzheimer’s, or mood disorders, as well as help veterans suffering from traumatic brain injuries or needing better prosthetics. One of the profit opportunities from this research is to create smaller and less invasive chips with electrical and chemical probes.

Discovering and Adapting to MiniTrends

Market researchers usually just track past trends and extrapolate them into the future, but this is little help for entirely new industries and the minitrends discussed here. To help you anticipate the impact of these and other minitrends, and to plan how to respond, I suggest following the lead of futurists.

The futurists consider many different scenarios by also understanding market enablers, drivers and inhibitors. That broader approach can help you decide what career paths to follow, courses to take, articles to read, groups to join, and businesses to start (or shutter).

The minitrends I described in this article (not exactly 101 of them) mostly resulted from the demographic megatrend of an aging population, but there are other minitrends that I didn’t even mention. How do you discover the rest on your own?

Start by accepting that each minitrend offers opportunities to inspire innovators and threats to worry incumbents. They will each react in different ways, and those responses then spawn other minitrends in a process described in John Vanston’s book, MiniTrends.

MiniTrends 2014

No single conference can cover all the healthcare trends that will impact your career and business, and that’s not even the point of MiniTrends 2014. Instead, it introduces a methodology and strategies to help you recognize impactful trends yourself, as well as the often-hidden interaction between trends that conceal greater opportunities & threats. This skill set applies to innovators, trendsetters, futurists, strategists, and visionaries, no matter what their field, and the audience will represent many.

I attended the last two conferences, spoke in 2012 and, like most speakers, found that the audience itself was truly impressive. So watch the video testimonials below or call me if you’d like more of the inside scoop.



We greatly appreciate Wayne Caswell writing this excellent article about Health Care MiniTrends. We are proud to have Wayne as a MiniTrends Conference Advisory Board member and as a Speaker at our 1st MiniTrends 2012 Conference where he presented My “What Next” to great response. Since then he has added Chief Operating Officer, Intelligent Sleep, to his important work as Founder & Senior Editor of the wonderful website for all things on health and safe living at home, Modern Health Talk, LLC. We are thrilled to have Intelligent Sleep as a Sponsor for our upcoming MinTrends 2014: Insight, Innovation & Strategy! The original article appeared on Wayne’s excellent health blog on Modern Health Talk. Thanks, Wayne, and we look forward to working with you on many things in the future!

VOTE for MiniTrends Panel for SXSW Eco 2014 by May 16 – “Creating a Profitable & Purpose-Driven Business”

May 11, 2014

PLEASE take a moment to VOTE for MiniTrend’s panel submission for SXSW Eco Conference titled “Creating a Profitable and Purpose-Driven Business” at by May 16. 

The panel includes Carrie Vanston, VP, Communications, MiniTrends/TFI; Jeffrey Fry, Chief Executive, The Profit Prophet; Andre Angel, Founder/CEO, TangoTab; and Joy MillerMarketing and Outreach Coordinator, City of Austin Small Business Development Program..Short videos of each panelist can be found at

A third of the decision is directly from votes! You do have to sign in, but it does not take long to vote. Please go to and VOTE NOW.

Thank you so much for supporting the creation and growth of purpose-based businesses and making a difference in the world! 

Entrepreneurial Whiz Gary Hoover Keynotes MiniTrends 2013, Oct. 2, Austin, TX

September 3, 2013

MiniTrends 2013 Keynote - Gary Hoover, Entrepreneur, Hoover Academy

We are thrilled to have Gary Hoover as our Keynote speaker at our 2nd annual MiniTrends 2013: The Integration of Profit & Social Responsibility. He will be guiding us on “Making a Difference Through Entrepreneurship, Innovation, and Leadership.”

Gary is a serial entrepreneur renowned for his founding of the first large scale retail bookstore, BOOKSTOP, and the business information products firm Hoover’s, Inc. He recently incorporated his fifth startup, Bigwig Games, to produce business and social science strategic simulation games for the iPad and other tablet devices. He is presently Entrepreneur-in-Residence at the School of Information at the University of Texas at Austin.

Gary travels the world speaking about how enterprises are built and how they stand the test of time.  He is the founder of Hoover Academy where he teaches hundreds of students how to be successful entrepreneurs and he is author of  “The Art of Enterprise.” In 2009, he was the first Entrepreneur-in-Residence at the Herb Kelleher Center for Entrepreneurship, McCombs School of Business at the University of Texas at Austin.

He is the epitome of entrepreneurial spirit, forecasting and optimizing marketplace trends with successful, revolutionary businesses both for himself and for budding entrepreneurs to follow in his footsteps.

His formal and on-the-job education includes studying economics under the tutelage of three Nobel Prize winners, serving as a securities analyst for Citibank on Wall Street, being a buyer for Federated Department Stores and leading acquisitions and strategic planning for the May Department Stores Company.

He created BOOKSTOP, the leading-edge book superstore that helped revolutionize the nature of book shopping in America. After just seven years, Gary and his partners sold it to Barnes & Noble for $41.5 million cash when it became a cornerstone for their industry-dominating superstore chain.

Subsequently, Gary created what is now known as Hoover’s, the world’s largest Internet-based provider of information about enterprises. In 1999, Hoover’s went public and, in 2003, the company was purchased by Dun & Bradstreet for $117 million.

In 2009 he launched, a blog which includes reviews of books, ideas, and places from Gary’s iconoclastic angle. He continues to add new ideas to his list of business ideas, now numbering over 230.

In 2010, Gary began teaching students of all ages Entrepreneurial Thinking through his own Hoover Academy; more than 300 people have since graduated from his programs and benefited from his online video courses.

Takeaway: See a sample of Gary’s inspirational presentations at “Hoover’s Keys to Successful Enterprise: #7 Unique Vision and #8 Passion,” given while he was Entrepreneur-in-Residence at the Herb Kelleher Center for Entrepreneurship at UT Austin.

Then join us at MiniTrends 2013 as Gary and 18 other visionaries and entrepreneurial thought-leaders share leading-edge business ideas and what they see as MiniTrends–those big opportunities not yet widely recognized.

Plus network, learn, and trade ideas during meals, networking and break-out sessions, and the conference reception. Invite friends and increase the network of those of us making a positive difference in this world.

Nielson Survey Says 50% of Consumers Now Care

August 30, 2013

Nielsen Report: Willing to Spend More by Demographic Group:, copyright 2013 The Nielson Company

Nielsen Report: Willing to Spend More by Demographic Group:, copyright 2013 The Nielson Company

Check out the great article today on Nielson Newswire titled Consumers Who Care. The Nielson global survey  points out that consusmer sentiment toward social responsible companies is growing. According to the study, which is available for free on the link, the percentage of global consumers willing to reward companies that give back to society grew by 5%—increasing from 45% to 50%. That’s half  of all consumers willing to make a decision on their perception of companies giving back to society!

When we decided to focus on profit and social good for our 2nd annual MiniTrends 2013: The Integration of Profit & Social Responsibility, we did it because striving to make a difference in the world is in our DNA and, we believe, in the DNA of the people we want to work with. After all, the people we work with are often some of the most important relationships going forward in our lives.

But it’s always great to see figures that support the view that people tend to choose products or services that they perceive to be better for the world. That’s why we feel so passionate about the speakers we’ve chosen for MiniTrends 2013. They personify this desire to do good in business while doing good for their stakeholders — not just their stockholders.

We want to highlight our all-star entrepreneurial speakers, so we will be profiling them in “Speaker Spotlights” during the coming days. We hope you will join us at our Oct. 2-3 MiniTrends 2013 Conference and Master Course in Austin Texas!