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How Innovators & Entrepreneurs
Discover & Profit From
Business & Technology Trends

by Dr. John H. Vanston with Carrie Vanston

Published by Technology Futures, Inc.

The Pinnacle Book Achievement Best Business Book Award Winner
An Eric Hoffer Business Book Award Winner
ForeWord Reviews’  Business Book of the Year Finalist
USA Book News’ Entrepreneurship & Small Business Book of the Year Finalist
Dan Poynter’s Global eBook Business Book Award Finalist

The #1 Book on “Business Trends” on Amazon.com

“A 189-page do-it-yourself guide to the early identification of those emerging developments that eventually become the next big things.”The Futurist

“MINITRENDS should quickly become a—if not the—standard work for the futurist’s search for business opportunities, and therefore for a wide range of social, economic, and business applications.”Joseph Coates, Foresight Network’s Futurist of the Year

“MINITRENDS spotlights specific ‘minitrends’ and trains people how to recognize them and take advantage of related job opportunities.—Yahoo News



Find, Evaluate, Profit! Ever wonder how those super successful people came up with that “great idea?” MINITRENDS helps you find great ideas by inspiring a creative mindset and providing a practical process for finding and exploiting emerging trends that have a realistic chance of becoming profitable in the next 2-5 years.  MiniTrends are of a scope and importance to offer attractive business opportunities to individuals and organizations of all sizes that are alert enough to recognize them, perceptive enough to appreciate them, and clever enough to take advantage of them.

Readers learn:

  • How and where to search for MiniTrends
  • How to evaluate the business attractiveness of a Minitrend
  • How to develop an effective Minitrend Explotation Scheme
  • How to turn the scheme into a profitable business opportunity

Based on author Dr. John H. Vanston’s more than 30 years of experience in identifying and applying technical, social, and business trends, the book shows:

Individual entrepreneurs how to identify, assess, and exploit new business opportunities
Decision makers in small and mid-size businesses how to gain advantage by recognizing and utilizing emerging trends
Innovative thinkers in large businesses how to distinguish themselves by their special perceptiveness
Investors how to uncover attractive new investment opportunities

In addition to how-to advice, MINITRENDS provides background, current trends, and business opportunities for several attractive MiniTrends.

Combining advice, instructions, and examples, MINITRENDS fills an important business void by providing a mindset and process for initial idea generation, as well as providing techniques to analyze and exploit these ideas. MINITRENDS assists the reader in launching their own exciting, profitable “Minitrend Adventure” using their imagination, logic, innovative nature, and basic good sense. This book is an amazing resource for ambitious individuals who seek to start new ventures or keep existing businesses innovative and competitive.

MINITRENDS presents a set of practical-but-powerful tools and mindsets…HEROIC!”
–David Pearce Snyder, Strategic Forecaster, Contributing Editor, The Futurist



John H. Vanston, Ph.D.

Chairman, Technology Futures, Inc.
Co-Director, MiniTrends Project

Dr. Vanston is Chairman of Technology Futures, Inc. (TFI) and an internationally-renowned consultant, educator, speaker, and author in the fields of technology forecasting, technology/market integration, trend analysis, and technology management in uncertain environments. He founded TFI in 1978, building the Austin, Texas, company into a leading authority in custom research, forecasting, and trend analysis in telecom and other high-technology industries.

At TFI, John has conducted analyses of emerging technologies for a wide range of commercial, governmental, and academic organizations. These analyses have assisted his business clients in gaining sustainable competitive advantage and provided his government clients with important new information, insights, and advice that have increased the effectiveness of their operations.

Prior to establishing TFI, John served on the nuclear engineering faculty at The University of Texas at Austin and as Deputy Director of the University’s Center for Energy Studies. While at the University, he conducted a number of forecasts and trend analyses in the energy area. Earlier, John served as a Lt. Col. in the U.S. Army.

Full Bio

Carrie Vanston, Callaborator, Minitrends

Carrie Vanston

VP, Communications, Technology Futures, Inc.
Co-Director, Blogger, MiniTrends Project

Carrie Vanston helps individuals and organizations connect and engage their teams to solve challenges and celebrate victories. With ideation, facilitation, workshops, presentations, and advice, she offers the opportunity to grow innovate and dynamic cultures around purpose and an improved bottom-line. She is co-author of MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends and has many years of experience in public relations, marketing, and sales at TFI and, earlier, in the entertainment industry. Because the successful exploitation of a Minitrend requires effective marketing, she brings a distinct real-world quality to the book, particularly in the media communications and social media areas. Her easy sense of style and readability helps the reader connect with the MiniTrends concept.

What Influencers Say:

Eric Hoffer Business Book Award Winner! “The ability to capitalize on newly emerging business trends is the premise of this book. There are “MiniTrends” all around us, defined as those that ‘promise to become significantly important within the next two to five years.’ … By reading this book, you will learn how to take hold of these opportunities, overcome common obstacles, and ultimately profit from MiniTrends.—Eric Hoffer Project

ForeWord Reviews’ Book of Year Award Finalist! “Vanston has the ability to discuss minitrends conceptually, as well as describe specifically how the reader can discover and potentially profit from them. The author’s enthusiasm for the subject is infectious, and readers looking for new business opportunities are likely to share that enthusiasm. This is a book that should inspire many readers to take action.”–ForeWord Reviews

Dan Poynter’s Global eBook Business Book Award Finalist!

“Vanston’s company, Technology Futures, has been making predictions about technology and business trends since 1978. … This title offers a new take on possible product development and investment avenues.”—Library Journal

“A 189-page do-it-yourself guide to the early identification of those emerging developments that eventually become the next big things.”—David Pearce Snyder, “In Forecasting, Mini Is Big,” The Futurist

MINITRENDS should quickly become a—if not the—standard work for the futurist’s search for business opportunities, and therefore for a wide range of social, economic, and business applications.”—Joseph Coates, , Foresight Network’s Futurist of the Year

“MINITRENDS spotlights specific ‘minitrends’ and trains people how to recognize them and take advantage of related job opportunities.—Torrey AndersonSchoepe, Yahoo News

“The most successful people in business are the innovators. … MINITRENDS is filled with useful information and advice on the concept, a vitally important addition to business collections.”Midwest Book Review

“I first heard John Vanston speak in 1994. His insights into the emerging Internet technologies were pivotal in shaping my own view and interest in pursuing their application to the larger challenges we now face globally. MINITRENDS continues this work, with insights, lessons, and cases that are relevant and provocative. I highly recommend this book.”—Dave Evans, Author, Social Media Marketing: The Next Generation of Business Engagement

For the individual who wants to improve their personal finances, this volume proceeds from the process of searching for a Minitrend to developing an exploitation scheme. In between is an exploration of nine attractive MiniTrends, including ones that could be taken advantage of by larger companies, with the employee playing a key role in their pursuit.—Book News (Annotation ©2011 Book News Inc. Portland, OR)

I think MINITRENDS is a good book that’s definitely worth reading by anyone who wants to understand where things are going and what they have to do to get there. –Michael Lamoureux, aka the doctor, Sourcing Innovation

I’d recommend this book to anyone looking to find a niche to call their own when it comes to business opportunities. Once you get into the mindset of looking for these minitrends, these unfulfilled and unaddressed needs, you find that everything you read and listen to starts to take on a whole new meaning.”–Thomas “Duffbert” Duff, Duffbert’s Random Musings

MINITRENDS leads list of “Six Science Books for the Holiday Season”!—David Bradley, ScienceBase

“Packed with usable ‘how to’ information and real life examples about how to find MiniTrends and take action to prosper from them. … I’m very excited about this book.”—Terry B. Newman, Assistant Vice President, Graduate School, University of Texas at Austin

MINITRENDS is a wonderful book to help people turn on their inner investor ear. As a banker, I see this book as a useful tool to help individuals gain more wealth, thus having more capital to live better lives.”—Tanisha Walter, Banking Center Manager, Bank of America

MINITRENDS is one of the most important books for technology entrepreneurs written in the last decade. With diligent attention to processes and trends, it provides a specific set of factors that entrepreneurs should consider in order to maximize the opportunity for success in the marketplace.”—Augie Grant, Ph.D, Professor, University of South Carolina

“As I go deeper into the chapters, the more I like the book! You have managed to hit the sweet spot of this fascinating concept of MiniTrends.” —Guy deManuel, President, Sigma Dataserv Informática (Brazil)

More Reviews/Endorsements

Table of Contents:

Part I: The Value of MiniTrends

Chapter 1: The Importance of MiniTrends

Part II: Uncovering MiniTrends

Chapter 2: Searching for MiniTrends
Chapter 3: Where to Look for MiniTrends

Part III: Some Attractive MiniTrends

Chapter 4: MiniTrends for Individuals
Chapter 5: MiniTrends for Small and Medium-Size Companies
Chapter 6: MiniTrends for Large Companies

Part IV: Prospering from MiniTrends

Chapter 7: Selecting a Minitrend for Exploitation
Chapter 8: Developing a Minitrend Expolitation Scheme
Chapter 9: Putting the Exploitation Scheme into Action

Part V: Becoming a MiniTrends Master

Chapter 10: Here’s the So What!

Expanded Table of Contents

Ordering Information

Published by Technology Futures, Inc.

2010, Bound Soft Cover, 220 pages, ISBN-13: 978-1884154362, ISBN-10: 1884154360
US $19.95
Ebook US $9.99


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