New Forrester Report on Technology Trends Highlights Customer Communities

by Steve O'Keefe on October 19, 2010

Roundtable Microsoft’s resident business psychologist Bill Ives recently offered a sneak preview of a new Forrester report on “The Top 15 Technology Trends EA Should Watch: 2011 To 2013.”

Forrester has some interesting technology terminology. An “EA,” for example, is an “enterprise architect,” a pretty slick new term for an entrepreneur, CEO, or the person who calls the shots — if not for the company, then for some significant division of the company, such as the IT department. IT as in “information technology.”

The Forrester report is focused on information technology rather than, say, manufacturing technology, which has some of its own pretty important trends. The Forrester report is prepared by analysts, and not just surveys, although this year they did ask business executives to rank 40 emerging technologies in terms of their importance in the coming years. The winners are:

Mobile devices and applications
Web 2.0 and social media
Business intelligence
Virtualized computing (Cloud computing)
Computer and mobile security issues
Software-as-a-service (SaaS)

One interesting aspect of the Forrester report is the timeline. Like Minitrends, it focuses on technology trends that are expected to pay off in the not too distant future. One of the trends that particularly peaked Ives’ interest at FASTforward is the way businesses are developing and using customer communities:

Organizations can use these customer communities to support market research and product development and gain insights from their market for real competitive advantage. I have recently talked with a number of vendors who are working to support this trend. It is predicted that this trend will have a high business impact and low IT impact and I would agree.

The Forrester report costs $499. Ives’ shrewd commentary on this and other matters important to Minitrends entrepreneurs is available free of charge at Microsoft’s FASTforward blog.

STEVE O’KEEFE
News Edtior, Minitrends Blog

Source: “Forrester on Top 15 Technology Trends Enterprise Architects Should Watch: 2011 To 2013,” FASTforward Blog, 10/18/10
Source: “The Top 15 Technology Trends EA Should Watch: 2011 To 2013,” Forrester Research, 10/14/10
Image by John E. Lester, used under its Creative Commons license.