August 28, 2014
“What the Hell is happening to health care?”
“And is it an Opportunity or a Threat?”
An awful lot has changed in just the last few years and even more will change in the near future, with the aim of reducing (or at least containing) our health care costs. What’s behind these MiniTrends, and what is their implication for providers, payers and consumers? That’s the $1.5 trillion question. Here I talk about many, many MiniTrends–surely you can find 101 of them if you look! (I suggest attending the MiniTrends 2014 Conference (Sept. 26) to find even more.)
“It is not the strongest or the most intelligent who will survive but those who can best manage change.” – Charles Darwin
That quote is important, because 429 of the original Fortune 500 companies  are no longer in business today. That’s a scary thought for those sitting at the top of the healthcare mountain, because they know they must adapt to the megatrend of health reform and Obamacare (the Patient Protection and Affordable Care Act) or die. And they are looking down with fear at the hungry competitors who are already exploiting the many related minitrends, because for them these are times of great opportunity.
Here are the 45 healthcare companies that are included in the 2014 Fortune 500:
- Insurance: United, WellPoint (Anthem), Aetna, Humana, Cigna, Centene, HealthNet, WellCare, Molina Healthcare
- Services: HCA, Community Health Systems, Tenet, DaVita Healthcare Partners, Universal Health Services, Vanguard Health, Kindred Healthcare, Express Scripts, Quest Diagnostics, Omnicare, LabCorp of America, Quintiles
- Medical Products: Abbott, Medtronic, Baxter, Stryker, Becton Dickinson, Boston Scientific, St. Jude
- Pharmaceutical: J&J, Pfizer, Merck, Eli Lilly, Abbvie, Amgen, Bristol Myers Squibb, Gilead, Biogen Mylan, Celgene, Allergan
- Wholesalers: McKesson, Cardinal, AmeriSource Bergen, Henry Schein, Owens & Minor
They represent nearly 10% of today’s Fortune 500, but if history is our guide, some 86% of them are doomed to obscurity or worse if they don’t adjust to Obamacare and its spawned minitrends.
To me, health reform is all about getting the incentives right, and these top companies, as well as those at the bottom of the heap, have strong motivation to act. But just who will benefit from their actions?
To help consumers and health care companies of all sizes, this article has three sections:
- the driving forces behind disruptive innovation and health reform,
- some of the resulting minitrends and their impact, and
- a short discussion of how to discover other minitrends and their important intersections.
Driving Forces, an Environment Ripe for Change
I won’t get to all the drivers or trends defining the future of health care but want this section to give a big-picture perspective of what’s behind the massive and growing problem, and the need for solutions.
High & Rising Health Care Costs
Americans already pay over $3 trillion/year, or about twice what other industrialized nations pay, but according to the World Health Organization we still live sicker & die younger. This could get worse with the aging population, but there’s also a real opportunity to cut spending in half while improving care.
76 million babies were born after WW-II, between 1946 and 1964, but America wasn’t prepared for that boom, and neither were other nations. There weren’t enough hospitals or pediatricians, or schoolteachers, textbooks or playgrounds, or even bedrooms in our homes. This “baby boomer” generation strained institutions every step of the way, and now the boomers are getting ready to retire.
The boomer demographic is politically active and represents a substantial voting bloc – they had no voice as infants and children, but now they do.
- Not only has the world population more than doubled in the last 66 years since I was born, but two-thirds of all people who ever lived to age 65 are still alive today.
- They have better nutrition and technology innovations to help extend their lives.
- Year 2000 marked a milestone. There were more people over 60 on the planet than children below 5, for the first time. (U.N.)
- By 2029, when all baby boomers are 65 years and over, more than 20% of the U.S. population will be over 65. (US Census)
- And by 2050, the older generation will be larger than the under-15 population. (U.N.)
- In 1940, when the average lifespan was 63.5 years, some 9M Americans received Social Security, and the ratio of workers to beneficiaries was 159 to 1.
- By 2010, the average lifespan was 78.3 years, and nearly 39M people received Social Security benefits. The ratio of workers to retirees was already down to 2.9 to 1.
- That was BEFORE the first boomer turned 65. Today, more than 10,000 US boomers reach age 65 every day, but despite living longer than previous generations, they are less active, have higher rates of chronic disease & disability, and spend more on medical care. 40% of them are low-income and will need public assistance.
Eldercare Costs Rise as Seniors Live Longer
78% of seniors needing long-term care receive it from family or friends, but that is a heavy burden placed on the 65 million unpaid family caregivers that the AARP values at over $480 billion/year. Many of them spend more years caring for their parents than a child – an average of 20hrs/wk. In some cases, low- and high-tech solutions can help, such as remote sensor monitoring and video calls. So I’ve posted over 500 articles about them, include hundreds of external links in our Resources section, and pin the best health care infographics on Pinterest (now well over 1,000 of them).
Effects of Public Policy
Misguided policies with unintended consequences have contributed to our nation’s relatively poor health and rising care costs. While it’s well known that public health initiatives for preventing illness, such as immunizations and sewage & water treatment, cost much less than treating people after they get sick, our political process often prevents officials from doing what’s right for the nation and funding public health care. The same goes for programs that help people out of poverty so they can contribute to the economy and tax base and not needing public assistance. To understand why, just follow the money.
While it may seem odd to suggest that lobbying – and in particular Citizens United, the Supreme Court decision that personifies corporations and allows unlimited corporate campaign contributions through political action committees – threatens our nation’s health, but it does.
We can thank the corrupting influence of wealthy special interests for the fact that our nation is not protected from disease-causing Frankenfoods including soda and processed foods, or unrestricted marketing of the lowest-quality, sugar-laden foods to our children. When money rules politics, our agricultural lands, soils and aquifers are depleted through oil-dependent industrial farming supported by billions in federal farm subsidies. And the land and water supply is made toxic from the lack of industrial oversight. Katie Couric, for one, is “Fed Up.”
Politicians often speak of programs with trillion-dollar savings over 10-20 years, but trillion-dollar health reform savings could be reached every year if there wasn’t such strong opposition from those in the medical industrial complex who would see their revenues cut by $1.5 trillion/year. Why else do you think they spend twice as much on political lobbying as the military industrial complex?
Electricity has also contributed to poor health, as have electric lights, elevators, air conditioning, cars, computers, televisions, and personal electronics. We drive to work and school and the grocery store instead of walking or riding a bike, and we now live a rather sedentary lifestyle. Our DNA and natural evolution have not kept up with over 200 years of “progress.”
Largely as a result of technology, over two-thirds of adults (69%) are now obese or overweight, and 21% of our medical spending goes to obesity-related illness, such as hypertension, type 2 diabetes, high blood pressure, coronary heart disease, asthma, sleep apnea, and other serious illnesses. Obesity is a BIG problem, an American Epidemic that costs us more than just high medical bills. Obese and overweight people earn less, and they have less fun, more pain, and die earlier.
Americans today sleep about two hours less per night than they did 200 years ago, before electricity, and they live in an always-connected culture where success is measured in money and power. But that culture has led to workaholism, keeping up with the Jones’, dual-income families, a widening wealth gap, and unhealthy stress.
In her book, Thrive, Arianna Huffington writes a passionate call-to-arms, looking to redefine success with more emphasis on meditation, mindfulness, sleep, unplugging, and giving. In short, she wants to help change our culture and improve our health.
Consumers with No Skin In The Game
Consumers tend to abuse things that are free. That includes insurance that serves as prepaid medical care, and it doesn’t matter if it’s provided by their employer or government through Medicare & Medicaid. When all consumers see is small co-pays and not the real costs, they have no financial incentive to seek the best value in medical care or compare different providers and care options. They’re less likely to make healthy lifestyle decisions that reduce the need for medical care. Instead, they do what comes naturally and feels good. It’s human nature when the incentives are wrong.
Besides the screwy consumer incentives are the different motives of public-sector organizations and private industry. Industry, which is often legally bound to serve investment interests of shareholders and not the public, measures success in business terms such as profit, ROI, and payback period. This leads to relatively short-term investment decisions. Governments measure success differently and over longer time periods, so they can justify longer-term investments.
One might question the medical ethics of profiting from illness, and an example of that is how health care providers view patients – as paying customers. They work to keep them (paying) by treating symptoms, because their profit comes from a fee-for-service delivery model of managing (and arguably promoting) chronic illness. Those who practice medicine in today’s healthcare system see no money in preventing illness and avoiding the need for medical care, so medical schools teach more diagnostic skills than prevention skills.
But that’s not the way governments, employers, and insurers think of health care. They know that public health and wellness programs improve workforce productivity and reduce overall health care costs. Their motives, however, often conflict with that of industry, which is why two years ago I proposed a hybrid, public/private model of health care.
The Winds are Shifting and giving rise to Many MiniTrends
The healthcare path that we’ve been on is not sustainable, and clearly some serious reforms are needed. Trillions of dollars are at stake (each year, not spread over 10-20), and some players feel threatened while others see opportunity. This difference led to intense political debate in the run-up to the passing of Obamacare, and in the years since.
Health reform is the megatrend that some see as starting at the State level in Massachusetts and moving to the National level with Obamacare, but it really started earlier than that and is still a work in progress. In Understanding Obamacare, Dr. James Rohack gave some history of healthcare and insurance dating back to before the Great Depression. Since Obamacare passed, Vermont has enacted an even more aggressive, state-level single-payer system, which is the first in the nation. All of these reform efforts were put in place to address the high and rising costs of care, which could bankrupt the nation without decisive action.
Contrary to a common myth, Obamacare won’t add to the federal deficit, even with Medicaid expansion and subsidies to help low-income families buy private insurance. According to the nonpartisan Congressional Budget Office, the new law is expected to actually cut the deficit by $124 billion over 10 years, in part by reducing overpayments to private insurers that run Medicare Advantage plans. It’s also because the newly insured consumers can now use clinics, telehealth, and other care options that are less expensive than the ER.
Obamacare adds new competition across the entire health care delivery system, starting with insurance and the ability to easily compare bronze, gold and platinum plans on public and private insurance exchanges, and the response of insurers is creating many other minitrends.
During the political debates leading to Obamacare, insurance companies agreed to some pretty severe restrictions designed to force competition in exchange for a government mandate that would expand the insurance pool for all insurers. As a result of the compromises, the new law will now:
- Prohibit insurance companies from cherry-picking the healthiest customers and refusing to sell coverage to people simply because they have one or more pre-existing conditions;
- Prohibit them from canceling coverage when people get sick just to avoid paying for our care;
- Prohibit insurers from charging women more than men for comparable coverage and not allowing them to charge older folks more than three times as much as younger folks;
- Require them to spend at least 80% of premiums on actually paying claims and improving care;
- Allow young adults — who form the largest segment of the uninsured — to stay on their parents’ policies until age 26; and
- Reduce the number of uninsured Americans by at least 30 million if all the states agree to accept federal dollars to expand their Medicaid programs. (Of course, many states didn’t agree to that.)
Because insurers can no longer profit from denying medical care, they have embraced wellness programs to lessen the need for it in the first place. These wellness programs were developed for their self-insured corporate clients who saw them as ways to keep workers healthy and productive. Now they’re being offered to individual clients as well, to control costs. But how do they get consumers on board?
Wellness programs are one way to encourage healthier lifestyle decisions, but that’s just part of a bigger aim – to redefine the purpose of health insurance and replace prepaid medical care with protection against catastrophic illness & injury. The hope is to give consumers more skin in the game, to help them find the best value in medical care, and to extend competition to care providers as well.
They now offer low-cost policies with high deductibles to give a financial incentive, but consumers still can’t comparison shop if it’s an emergency or if providers keep their charges secret and refuse to show them ahead of time. Investigative research shows that the cost of medical procedures can vary significantly from one facility to another across town, even for similar care, so insurers are pressuring them to make their charges more transparent, and they’re developing tools to help consumers shop.
Concierge & Membership Models
The doctors who are pressured to see more patients are frustrated that they have little time to listen, think or do other critical activities, but patients are frustrated too. This, and the new insurance models, is leading to various private pay models for health care delivery, including telehealth, private memberships, and concierge services. As Dr. Stephen Schimpff says, the higher costs are often offset by lower premiums of high-deductible insurance plans. He thinks insurers may start buying memberships or retainers for their clients as a cheaper alternative for better care.
Most of the arguments used by TeleHealth opponents are, in my view, just smoke screens for protecting their share of the ridiculous $3 trillion/year that Americans spend on health care. State medical boards that require an initial face-to-face visit, for example, are restraining trade and preventing patients from easily going elsewhere. But those barriers are beginning to evaporate in the wake of the overwhelming proof of TeleHealth’s many benefits. Dial-a-Doc services are thus gaining momentum and are shaping healthcare for the better.
Offshoring American health care, according to Dr. Robert Pearl, is another growing trend, and the new competition is lowering costs and improving care at home too. Over 8 million people worldwide, and 1.3 million Americans, already cross international borders for better and cheaper care. Some of the popular destinations include Argentina, Brunei, Cuba, Colombia, Costa Rica, Honk Kong, Hungary, India, Jordan, Lithuania, Malaysia, The Philippines, Saudi Arabia, Singapore, South Africa, South Korea, Thailand, Tunisia, and the UAE. In Malaysia, for example, one can save 65-80% over the cost of having a procedure done in America, and often the total cost, including airfare and 5-star hotel on the beach for recovery, is less than the annual insurance deductible.
Home Health Care Delivery
In-home care is one of the biggest growth industries of the last twenty years. It makes sense, because elderly folks don’t want to be chained down to a nursing home, and an in-home care aid gives them independence without sacrificing their health needs. The ability to deliver skilled medical care at home only accelerates this trend.
Medical house calls are being directed at the highest cost patients first – the elderly – as a solution to the rising Medicare costs. But this delivery model will expand to others for convenience, because a nurse with digital testing gear can make a house call and do a video consult with a doctor if needed and save money in the process.
The Independence at Home Demonstration, authorized by Obamacare, is testing the viability of home health care. By avoiding just one ER visit, with an average cost of $1,500, it’s easy to justify 10 house calls, and the savings are even greater for avoided hospitalizations. Home-based primary care programs have the potential to save 20-40% on Medicare’s most expensive patients by bringing them care in their homes.
AARP says the vast majority of Americans over age 50 want to stay in their homes as they age, and TeleHealth makes it increasingly possible and affordable. The cost can be considerably less than long-term institutional care, and that’s why some long-term care insurance providers have agreed to pay for home modifications and home health care, even though they wrote their policies to cover nursing home care. Likewise, the Veterans Administration is starting to pay for home modifications for disabled vets.
I see this as an important minitrend and think Congress should encourage TeleHealth, home health care, and necessary home modifications to help lower the cost of health care delivery. Here in Austin, a new City ordinance requires accessibility and ADA compliance in new home construction. This too is likely to spread nationally and create a larger market for home modifications.
Smart home technologies can anticipate needs and make tasks easier or automatic. They’re not just about high-end new homes, proprietary technologies, and professional installation. They’re about comfort, convenience, entertainment, energy management, and communications, as well as pet care, surveillance, and security & health monitoring. You can often install smart home technologies yourself, starting with the simplest of applications.
But having introduced IBM to home automation in the early 1990s and working for years as a digital home consultant, I’m not convinced that this is as much of a boom market as the media suggests. The digitally connected (smart) home has been “on the cusp” of becoming a mass market sensation for the last 40 years, but still no one has been able to make it real for anyone other than the DIY geeks and wealthy people in high-end new homes with professional systems integrators.
With arguably the largest aging population relative to its total, Japan leads the world in the production of healthcare robots as a way to cope with the growing need for eldercare and shrinking numbers of working people left to give that care. It’s not surprising that many of the robots featured in this collection originate from Japan.
“The Future of Medicine is … Not Medicine,” says Dr. Lane Sebring. It’s health, wellness, and prevention; and the pillars of health include nutrition, exercise and sleep. Functional Medicine, which includes acupuncture, chiropractors, nutritionists, and yoga & tai chi programs, was once known as “alternative” health care and downplayed by the medical profession. But now it has gained respect and is seen asHolistic, Integrative, or Complementary Medicine. Whatever the name, functional medicine focuses on nutrition, exercise, and sleep as the pillars of good health and as a way to prevent illness. As consumers begin to see the benefits of living a healthier lifestyle, they’ve become more interested in these natural and holistic approaches.
Health Care Moves Down-Market
As digital stethoscopes, medical imaging devices, and related diagnostic tools come down in price with improved ease-of-use and quality, following the path of Moore’s Law, much of medicine will move down-market. It will move from the office visit with a primary care physician to a physician assistant, nurse practitioner, registered nurse, licensed vocational nurse, aide or tech, and to consumers themselves.
Whether it’s mom taking care of a sick child or a nurse practitioner making a house call, they’ll have access to new tools, like the Star Trek medical tricorder, and they’ll be able to go online for help if needed. That could be a video consultation with a doctor or specialist, or electronically with an expert system like IBM’s Watson, which is beginning to be consumerized with a recent partnership with Apple.
Imagine speaking to Siri on your iPhone and having Watson search through its global database of medical information to recommend personalized treatment based on medical record information as well as monitored sensor data and genotype & phenotype information. This is a Big Data analytics challenge that the two companies seem ready to accept.
Get ready for the Smartphone Physical. Already, consumers can get a comprehensive, clinically relevant well-patient checkup using only smartphone-based devices, and the data is immediately readable and fully uploadable to an electronic health record.
As Dr. Eric Topol says, “You carry the key to healthcare’s salvation in your pocket.” Smartphones empower patients, promote competition, and enable the Democratization of Medicine. Health consumers are poised to find care through their smartphone like the Uber app does for ride sharing as an alternative to taxi service. Uber tells you how long it will take for your ride to show up, and the non-cabbie drivers want to earn a five-star rating, so they’re über-friendly.
Similar apps can be used to schedule telehealth calls, office visits to a concierge clinic, or house calls. Mayo Clinic’s Better service is an example. The person making the house call is a nurse practitioner, but it could have been a health aide armed with digital diagnostic and medical imaging equipment in a briefcase, with video connections to expertise when needed.
Remote Sensor Monitoring
Sensors are disrupting healthcare as companies find new ways to use them in devices and apps, putting the smartphone at the center a Digital Health ecosystem, which is poised to grow exponentially. Just as sensors found their way into cars and homes, they’re now being used in healthcare and going mobile.
This smartphone ecosystem includes sensors for activity & sleep, blood glucose & blood oxygen, blood pressure & ECG, EEG & brainwaves, heart rate & heart rater variability, hearing & vision, respiration, temperature, ultrasound, and weight, among others.
Electronic Medical Records
Each time you go to the doctor’s office, they start by scanning through your medical record for notes entered last time, as well as past vital signs, test results, medications, and vaccines. If it’s your first visit, the doctor begins by looking over any medical history, health records, or narrative of symptoms you provide. This all feeds into your medical record.
Electronic medical records (EMR) can help improve patient care and reduce costs by making it easier to find and share your important health information — if they are designed and used properly. But unfortunately, good design is hard to come by in this market. The lack of Health IT data standards,security concerns, privacy laws, and willingness to share information across health systems have slowed deployment of EMR systems, so the White House sponsored a contest to restyle the Blue Button, a medical record that was first implemented by Department of Veteran Affairs as a text-only record.
The US Surgeon General has also been promoting the use of electronic records by developing and promoting My Family Health Portrait, which is built on Microsoft Healthvault.
David B. Agus believes that most of the medical conditions that kill people, such as cancer and heart disease, can be prevented or delayed with personalized medicine, but we don’t yet know enough about how the body works to do the things that avoid causes and prevent illness. He predicts, however, that the end of illness is near; and that could have profound impact on today’s practitioners – yet another reason to understand and plan for the minitrends.
Agus describes a big shift in the future of medicine that moves away from the today’s model, where we wait for the body to break before we treat it, and toward a more proactive and personalized approach that looks more like functional medicine.
Soon we’ll be able to adjust our health in real-time with help from smartphone apps and wearable sensors that track proteins and the inner workings of cells. We’ll monitor what happens when we sleep, exercise, eat more salmon or dark chocolate, or take drug-x at dosage-y. Who will profit from that shift? And who will lose out?
We can already map an individual’s entire genetic sequence for less than $1,000 and, with a drop of blood tested by a personal bio-chip, we’ll be able to create a personal action plan that includes both preventive measures and treatment therapies for illnesses that we catch at much earlier stages, allowing us to live longer still.
Brain Mapping Project
In Ageing and Brain Science, Dr. Metin Akay describes Obama’s $100 million Brain Mapping project and his own work at the University of Houston Bio Engineering Department. The project aims to map the activity and function of separate neurons as they fire in different brain circuits, helping scientists understand the mechanism & cause of Epilepsy and other neurological disorders. With that new knowledge, they hope to develop better treatments for conditions like autism, Altzheimer’s, or mood disorders, as well as help veterans suffering from traumatic brain injuries or needing better prosthetics. One of the profit opportunities from this research is to create smaller and less invasive chips with electrical and chemical probes.
Discovering and Adapting to MiniTrends
Market researchers usually just track past trends and extrapolate them into the future, but this is little help for entirely new industries and the minitrends discussed here. To help you anticipate the impact of these and other minitrends, and to plan how to respond, I suggest following the lead of futurists.
The futurists consider many different scenarios by also understanding market enablers, drivers and inhibitors. That broader approach can help you decide what career paths to follow, courses to take, articles to read, groups to join, and businesses to start (or shutter).
The minitrends I described in this article (not exactly 101 of them) mostly resulted from the demographic megatrend of an aging population, but there are other minitrends that I didn’t even mention. How do you discover the rest on your own?
Start by accepting that each minitrend offers opportunities to inspire innovators and threats to worry incumbents. They will each react in different ways, and those responses then spawn other minitrends in a process described in John Vanston’s book, MiniTrends.
No single conference can cover all the healthcare trends that will impact your career and business, and that’s not even the point of MiniTrends 2014. Instead, it introduces a methodology and strategies to help you recognize impactful trends yourself, as well as the often-hidden interaction between trends that conceal greater opportunities & threats. This skill set applies to innovators, trendsetters, futurists, strategists, and visionaries, no matter what their field, and the audience will represent many.
I attended the last two conferences, spoke in 2012 and, like most speakers, found that the audience itself was truly impressive. So watch the video testimonials below or call me if you’d like more of the inside scoop.
We greatly appreciate Wayne Caswell writing this excellent article about Health Care MiniTrends. We are proud to have Wayne as a MiniTrends Conference Advisory Board member and as a Speaker at our 1st MiniTrends 2012 Conference where he presented My “What Next” to great response. Since then he has added Chief Operating Officer, Intelligent Sleep, to his important work as Founder & Senior Editor of the wonderful website for all things on health and safe living at home, Modern Health Talk, LLC. We are thrilled to have Intelligent Sleep as a Sponsor for our upcoming MinTrends 2014: Insight, Innovation & Strategy! The original article appeared on Wayne’s excellent health blog on Modern Health Talk. Thanks, Wayne, and we look forward to working with you on many things in the future!
August 21, 2014
We’re only 5 weeks out from MiniTrends 2014: Insight, Innovation & Strategy scheduled Sept. 26, at the beautiful Holiday Inn Lady Bird Lake in downtown Austin. The conference is really shaping up to be fantastic. Our Keynotes alone—Brett Hurt of Bazaarvoice, top Futurist David P. Snyder, award-winning Author Dr. John Vanston, and USA Today’s Road Warrior of the Year Joyce Gioia—make the conference worth its weight in gold!
If you are interested in staying ahead of the curve and turbo-charging your company’s profit and success by combining MiniTrends methodology with your innovation strategies, then you need to be at this event!
In addition to our Keynotes, a host of other visionaries and thought-leaders will be speaking. As a special bonus this year, time for direct interaction with the speakers by attendees about their special interests is provided in the schedule.
A full day conference of this caliber is usually $1000 or more! Register by September 5th to take advantage of the Early Bird rate for General Admission: $345, Non-Profit/Government/Small Business: $240, Student: $60.
The breadth and depth of the speaking talent and schedule is exceptional. The content is invaluable and the event provides a great chance to meet futurists, innovators, and trendsetters. And fun and entrepreneurial-spirited Austin offers the ideal location!
BONUS!! Receive a free copy of our award-winning book
MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends
We hope you will join us for this great event!
MiniTrends 2014: Insight, Innovation & Strategy
8:30 am – 5:30 pm followed by a Reception
Friday, September 26, 2014
Holiday Inn Lady Bird Lake, Austin, TX
Contact us now or call us at (512) 258-8898 or firstname.lastname@example.org to become a Sponsor to this important event!
July 21, 2014
Increase your business and branding by becoming a Conference Sponsor of MiniTrends 2014: Insight, Innovation & Strategy on Sept. 26 in beautiful downtown Austin. The event provides a highly targeted group of decision makers focused on new business opportunities, new technologies, collaboration, innovation, and creativity. Contact us at 512-258-8898 or email@example.com to discuss options.
There are a variety of sponsorship plans to fit your business and communication goals. If you’d like other options, please contact us at firstname.lastname@example.org.
The theme this year is turbo-charging the attendee’s company’s profits and success. Keynotes include world-renowned Futurist David P. Snyder, Austin Tech Leader and Bazaarvoice Founder Brett Hurt, and award-winning Author Dr. John Vanston, plus other distinguished thought-leaders and visionaries.
Special Limited Offer: Send two attendees and you will receive a FREE sponsorship.
Sponsorships Levels: $500 – $5,000. Contact us to customize.
Contact: Carrie Vanston, email@example.com, (512) 258-8898
If you are not the appropriate person for discussing sponsorship, please let the person who is know about this important conference. Thank you!
Why Be A Sponsor?
- Establish valuable and profitable business relationships with attendees and their organizations.
- Enhance your company’s image and brand to valuable new markets and clients
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- Empower your organization and stakeholders to combine MiniTrends methodologies with new innovation strategies.
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June 17, 2014
MiniTrends’ leaders Dr. John Vanston and Carrie Vanston are excited to be conducting a day-long Pre-Conference Master Course at the World Future Society’s annual conference WorldFuture 2014: What If? Our Master Course, MiniTrends and Macro-Change: Turbo-Charging Your Future, also includes our co-presenter and long-time partner, the highly-esteemed futurist David Pearce Snyder and will be held on Thursday, July 10 from 9:00 am – 5:00 pm.
This inspring day begins with David describing the changing world and the forces driving it. He helps you see the future through a matrix of many emerging trends – MiniTrends – that reflect the macro-changes that you must anticipate to be successful as the future unfolds.
John and Carrie, authors of the award-winning book MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends, then provide you with the foundation for a strong MiniTrends process with seven ways for you to find, analyze, and profit from important minitrends and their potential business opportunities.
Participants will leave this course with an understanding of:
- How predictable forces are rapidly reshaping our demography, economic structure, productive technologies, and decision-making processes.
- How monitoring these forces can enable participants to identify and profit from emerging trends and attractive business opportunities.
- How participants can apply the information, ideas, and insights presented in this course to guide their business, cause-related, personal, and investment decisions.
We hope you will join us in Orlando for WorldFuture 2014: What If? and our Pre-Conference Master Course: MiniTrends and Macro-Change: Turbo-Charging Your Future.
VOTE for MiniTrends Panel for SXSW Eco 2014 by May 16 – “Creating a Profitable & Purpose-Driven Business”
May 11, 2014
The panel includes Carrie Vanston, VP, Communications, MiniTrends/TFI; Jeffrey Fry, Chief Executive, The Profit Prophet; Andre Angel, Founder/CEO, TangoTab; and Joy Miller, Marketing and Outreach Coordinator, City of Austin Small Business Development Program..Short videos of each panelist can be found at http://vimeopro.com/
A third of the decision is directly from votes! You do have to sign in, but it does not take long to vote. Please go to http://panelpicker.sxsw.com/vote/29857 and VOTE NOW.
Thank you so much for supporting the creation and growth of purpose-based businesses and making a difference in the world!
November 12, 2013
I was honored to participate in this year’s MiniTrends Conference, an exciting gathering based on exposing that sweet spot where new and established businesses can find the tools and directional choices to profit and inspire themselves and their employees.
The message that making money does not require tossing out your social responsibility was uplifting and contagious. The conference attendees I met were especially eager to learn more about being successful while making a positive difference.
Carrie Vanston, MiniTrends Conference Director, was her usual self: a powerhouse of preparedness and always carrying a smile.
As for me, I was pleased to be invited to be the moderator for Expert Panel Two: “Taking the Plunge: What you can learn from those who have initiated successful, value-driven businesses.”
The enthusiastic panelists were all knowledgeable and spoke from strong entrepreneurial backgrounds.
- Andre Angel, Co-founder/CEO at TangoTab; Co-Founder/Chairman, WorkMeter; Co-founder, Servoyant, LLC; Co-Founder/Chairman, CODEKKO Software
- Jeffrey Fry, Principal, Help Find Care; Chief Executive, Profit Prophet; Director/CMO, MainGain; Board Member, baqpak; Executive Dir, Firefly Funds; Executive Dir, SHINE Night; President, SEDA RICO, LLC
- Christopher Justice, Chief Executive Officer at Sparksight, Inc.
- Stacy Zoern, CEO, Community Cars
- Trust your gut.
- Listen and change your course when needed.
- It’s not about YOU. Remove your ego.
- Fail often. Test and try.
- Be flexible.
- Choose your team wisely.
- Manage your stress, your health is important.
I can’t wait to continue the conversation at next year’s conference.
This blog post originally appeared in Pearson’s Strategy News.
October 16, 2013
Little did we know when MiniTrend’s friend Vicki Flaugher invited our Dr. John Vanston to speak on Oct. 17 at the Austin Downtown Founder Lions Club that is was the “world’s oldest continuously operating Lions Club”! Yes, the club was chartered January 18, 1916! The charter members were a “Who’s Who” of Austin civic leadership. (“Founder Club” is a term of recognition bestowed by Lions International on those clubs that were represented at the formation of the international organization at its first convention in 1917.)
Although they enjoy this delightful slice of fame, they like to think that their efforts in community service are simply typical of Lions Clubs the world over. It’s a story of stage shows, garage sales, rodeos, rose sales and other fundraising activities. It’s a story of answering the needs of the community and of disadvantaged groups and individuals. And it’s a story of building and working with other Lions Clubs to promote teamwork in service.
Being that our MiniTrends book and activities are designed to help people find their passions and make a difference in the world, we are also thrilled to see that our host’s motto is “Follow Your Dream.”
John will be giving the club some new ideas as they go into the future! Please see details below. Hope to see you there!
Austin Downtown Founder Lions Club Presents:
MiniTrends: A Foundation for an Innovative Organization
- Individual entrepreneurs will learn how to identify, assess, and exploit new business opportunities.
- Decision makers in small and mid-size businesses will learn how to gain advantage by recognizing and utilizing emerging trends.
- Innovative thinkers in large businesses will learn how to distinguish themselves by their special perceptiveness.
- Investors will learn how to uncover attractive new investment opportunities.
When: 11:45 AM – 1:00 PM, Oct 17, 2013
Where: Wells Fargo Bldg, 400 W 15th St, 3rd floor
–Lion Members and Walk-in Guests – $15.00 (USD)
–No Meal – Member or Non member – Free
–Please note there will be a $5 fee for parking in the garage
Featured Lunch Menu: Smothered pork chops with apricot & madera sauce, roasted sweet potatoes and fresh green beans; mixed field green salad with assorted rolls and a featured daily dessert. Vegetarian meal or Grilled Chicken Caesar salad are available alternatives as well.
Please register by noon on Wednesday: We order meals based on your reservations and must pay for them even if you do not show up. Please keep this in mind if your plans shift and cancel your reservation so we can adjust the headcount.
September 26, 2013
MiniTrends is Event Partner for July Green Drinks Event, July 30, 6-8 pm, Austin, TX – Free MiniTrends 2013 Registration Drawing
July 28, 2013
We are excited to be Event Partner for July Green Drinks Event, 6-8 pm, July 30, at the Rattle Inn, 610 Nueces Street, Austin, TX. The event is hosted by our friends at Net Impact Austin and Austin Green Drinks.
We are providing a FREE registration to our 2nd Annual MiniTrends 2013: The Integration of Profit & Social Responsibility (Oct. 2-3) and a copy of our award-winning MINITRENDS book for a drawing at the event!!
The event will celebrate the Green Workforce in Austin. Everyone is welcome, especially those interested in all things green and sustainable wanting to meet others with similar interests to meet the challenges of a sustainable future.
Employers, employees, summer interns and fellows can have fun while reflecting on current and future projects and discussing potential opportunities. This event provides an opportunity to welcome summer interns to Austin, appreciate their great contributions and maybe even tell them why you love working in sustainability in our fine city.
The following are promotional partners that extended invitations to their employees, interns, fellows, and students:
City of Austin, Office of Sustainability
Texas Commission on Environmental Quality
Public Citizen of Texas
Austin Community College, Environmental Stewardship Program
Environmental Defense Fund
The Sierra Club, Lone Star Chapter
Where: Rattle Inn, 610 Nueces Street, Austin, TX 78701 (map)
When: Tuesday, July 30th 6pm -8 pm. Come at 6pm for mingling, networking and happy hour specials.
The Austin Green Drinks Happy Hour series creates opportunities to meet with other accomplished environmental, sustainability, and clean tech professionals in an informal atmosphere; after all, that’s how the greatest ideas are born. Austin Green Drinks attract professionals who routinely initiate innovative ways to meet the challenges of a sustainable future.
July 12, 2013
The World Future Society’s annual conference WorldFuture 2013: Exploring the Next Horizon brings together the world’s premier minds to discuss the long-range future of science, technology, humanity, government, religion and many other topics.
MiniTrends’ leaders Dr. John Vanston and Carrie Vanston are co-presenting with top futurist David Snyder at the Pre-Conference Master Course: Succeeding in a New Normal World on July 19, 8:00 a.m.-5:00 pm. (The additional fee is $245.)
This session describes the New Normal, the forces driving it, and how you can use the MiniTrends Concept to discover and profit from emerging trends within these forces. These minitrends offer opportunities to be successful personally and professionally, while making a postive difference in this changing world.
The session increases understanding of the principles and practices covered and allows participants to take advantage of the experiences and insights of the group.
Highlights: What Attendees Will Learn from this Session:
- How forces are predictably reshaping our demography, economic structure, technology advances, and decision-making processes.
- How these forces can assist participants in identifying and taking advantage of emerging trends and attractive business opportunities.
- How participants can apply the information, ideas, and insights presented in the class as guidance for business, personal career, and investment decisions.
The Snyder Family Enterprise
Contributing Editor, The Futurist
Chairman, Technology Futures, Inc.
Conference Chair, MiniTrends 2013: The Integration of Profit & Social Responsibility
Media & Mktg Director, Technology Futures, Inc.
Conference Director: MiniTrends 2013: The Integration of Profit & Social Responsibility
Co-Author, MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends
We hope you will join us in attending WorldFuture 2013: Exploring the Next Horizon and signing up for our Pre-Conference Master Course: Succeeding in a New Normal World.