May 26, 2015
Come hear me speak on “Five Keys to an Engaged and Innovative Culture” at CTXWFS on Wed, May 27, 7pm at Café Express, 3418 N. Lamar Blvd in Austin, Texas! No charge or need to register. Food and beverage available for purchase, but please arrive early to order. Details below. Hope to see you there!
Five Keys to the Engaged and Innovative Culture of the Future
By Carrie Vanston
This presentation provides individuals and organizations five key ways to create and grow an engaged and innovative culture that is cutting-edge, while increasing retention, productivity, employee and customer loyalty, and profitability. A strong purpose, vision, and the inclusion of all stakeholders is vital to accomplish these goals.
Attendees will gain an understanding of why companies that establish and maintain innovative cultures are the ones most likely to succeed and thrive. They will learn practical ways for staying ahead of the latest industry trends and for creating a caring environment that encourages the highest engagement of an organization’s most important resource – the creativity of its employees.
Speaker Bio for Carrie Vanston
Carrie Vanston is VP of Communications and Culture Coach at Technology Futures, Inc. She excels at helping clients create and grow innovative cultures that succeed and thrive by staying on the cutting edge of industry trends with maximum engagement by all stakeholders. She is a consummate connector, who enjoys bringing like-minded people together to share, learn, and grow. Carrie is Co-Author of the award-winning book MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends. Recent articles by Carrie have appeared in Texas CEO Magazine and the Austin Business Journal.
Note from Carrie:
We at TFI have been enthusiastic supporters/members of CTXWFS and its parent World Future Society for many years. These are wonderful organizations for those who see foresight as an important way to improve our businesses and our world. We appreciate CTXWFS and WFS for sponsoring our 2012-2014 MiniTrends Conferences and providing excellent CTXWFS speakers including Steve Pearson, Wayne Caswell, Jeffrey Fry, and Joyce Gioia. Long-time Contributing Editor to WFS’s The Futurist Magazine, David Pearce Snyder, was so well-received as our 2012 Keynote, we had him back in 2014! Dr. John Vanston, David, and I did Master Courses in 2013 and 2014 at WFS’s annual WorldFuture Conference. This year I am honored not only to be speaking on the Five Keys here at CTXWFS, but also at July’sWorldFuture 2015 in San Francisco. Thanks, CTXWFS and WFS!
Central Texas World Future Society: Formed in 2003, CTXWFS is a nonprofit educational and networking organization. Members come from all walks of life, professions, ages and experiences. We are drawn together by a common desire to learn how emerging issues, disruptive technologies, ongoing trends and current events interact to shape our collective future.
January 30, 2015
- Find and Engage
- Inspire and Advocate
- Connect and Interact
- Analyze and Collaborate
- Incorporate and Repeat
I’d love to hear your thoughts on the article and would appreciate your sharing the link with your contacts!
Carrie Vanston, VP Communications
Technology Futures, Inc. – MiniTrends
Carrie Vanston is Vice President of Communications at Technology Futures, Inc. and Co-Author of MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends. She excels at helping clients create and grow innovative cultures by finding and profiting from emerging trends with maximum engagement by all stakeholders.
Favorite Takeaways From Roy Spence of The Purpose Institute & GSD&M Speaking at ABJ’s Face-2-Face AKA Straight From the Top
January 13, 2015
I had the pleaure of attending the Austin Business Journal’s Face-2-Face Breakfast last week at Whole Foods featuring the very funny and inspiring Roy Spence, Co-Founder and Chairman of GSD&M, a leading marketing communications and advertising company here in Austin. He is also Co-Founder and CEO of The Purpose Institute and author of the Wall Street Journal bestselling book It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose. He was interviewed by the always delightful Colin Pope, Editor of the Austin Business Journal, and host of F-2-F. Face-2-Face airs on Time Warner TV on Sunday mornings in Austin under the name “Straight From the Top.”
Here are my favorite takeaways from this great interview:
Roy’s mentor and customer Herb Kelleher, Founder of Southwest Airlines, taught him “Take the competition seriously, but not yourself.” He has also been greatly inspired by author Jim Collins’ book Built to Last.
Roy calls the group that has taken on much of GSD&M’s day to day business responsibilities “The Eagles” because you should always be building a better nest. Eagles work first for customers, then company, then community, and then world. The Eagles carry out the vision and purpose that is set, but do so in the way THEY see fit.
Purpose is most important. Always have a purpose beyond making money. Your purpose is where your talents meet the needs of the underserved. Start with integrity and everything else can be taught. It’s all about engaging with integrity, honor, and respect.
GSD&M’s Purpose: Create visionary ideas that make a difference.
With their campaign “Don’t Mess with Texas,” GSD&M created a 76% drop in litter by appealing to pride not litter. It’s not the litter business, its the pride business.
With Southwest they found purpose was not about flying, it was about freedom.
You’re only as young as the new stuff you do. Roy’s mother always told him, “Be great at what you’re good at, don’t be average at what you’re bad at.” Play to your strengths and encourage your kids to do the same. “What do you love to do?”
Smallness can be a huge asset, embrace it. Transform yourself to be happy, not necessarily big. Aristotle stated “Where your talents and the needs of the world cross; there lies your vocation.” When starting out, your biggest asset is naivety because you are not already set in your way of perceiving things.
Roy wrote the book 10 Essential Hugs of Life to encourage fathers to hug their children and encourage people to embrace life. Some of the essential hugs are yourself, your family, your friends, your flag, your coach/teacher/mentor, your mind/heart/future, etc. Fully embrace your journey because the destination will get here faster than you think. Whenever you get lost, you’ll find yourself in the service of others.
You become what you look for. Roy hit the road and took a picture of something good every hour and found lots of good things! If you look for friends, you’ll find them, etc.
Politics is the business of freedom. If we can get the government to agree on a higher ground that we can do better at satisfying the purpose of our nation and not just coming up with tactics.
The purpose of business is to improve life. In visionary mode you do well and are liberated. In self mode, not so much. How does Roy make decisions? He tries to look around the corner. What postive impacts will a decison make? If negative impacts, he walks away.
Don’t reinvent or rebrand your company, it’s about transformational change. You keep or find your vision and purpose and keep that intact.
By creating value for all stakeholderrs, more value is created for shareholders. An alternate to the traditional business model of only maximizing profit for shareholders, Whole Foods has been very successful with what CEO John Mackey calls “conscious capitalism.” With Whole Foods great success, the new model is catching on as a movement.
GSD&M has “Correction of Errors” meetings. “Hug your mistakes. The ‘failures’are the character flaws. Fess up when you mess up.”
Roy likes people who like him. His mother said there are honey people and vinagar people. He likes honey people.
Marry the dreamers and the doers. Look for people with shared values. It makes no sense to him when people say don’t be partners with friends. Who makes better partners? He loves people who enjoy winning – in a good way. Take the “Strengthfinder” test and look for your partners that complement you.
Thanks to ABJ, the sponsors, and Roy Spence for sharing this fun and insightful morning.
I hope everyone had a wonderful holiday! Best wishes for a Happy New Year!!
P.S. If you missed our home-made holiday card, check it out! We’ve been designing our own holiday cards for many years now around an interesting current event or trend. This year’s celebrates the Philae robot landing on a comet. The verse is always by Our Chairman Dr. John Vanston, design by our Creative Director Helen Mary V. Marek. (Past cards are linked at the bottom of that page.)
December 22, 2014
Season Greetings from your friends at TFI and MiniTrends! Following our long tradition of creating original greetings card around a current event or trend, this year’s card celebrates the Philae robot landing on a comet. Verse by our esteemed Chairman Dr. John Vanston, design by our lovely Creative Director Helen Mary V. Marek (John’s daughter). Enjoy and we look forward to connecting with you in the New Year! (Past cards linked at end of page.)
Up for a sleigh ride down holiday greetings lane? Be sure to stop by 2013 – Santa’s Drones, 2012 – Mayan Calendar, 2011 – Neutrinos, 2010 – New Technologies , 2009 – MiniTrends, 2008 Stock Market, 2007 – Climate Change, and 2006 – Ubuntu Greeting. Come by and visit us to see even more!
November 7, 2014
BOSS-Talks: Tech Tools Free Webinar:
“MiniTrends: Trends Inside Trends”
with Dr. John H. Vanston and Carrie Vanston
- How and where to search for MiniTrends.
- How to evaluate the business attractiveness of a MiniTrend.
- How to develop an effective MiniTrend Strategy.
- How to turn the strategy into profitable business opportunities…
Participants will recieve a solid basis for developing their own “MiniTrends Mindset.”
- A Corporate Intrapreneur seeking strategies to keep your organization on the cutting edge of business and technology.
- An Entrepreneur wishing to identify, assess, and exploit attractive new business opportunities.
- An Innovative Thinker interested in gaining recognition for originality and perceptiveness.
- An Investor interested in uncovering attractive new investment opportunities.
- A Job Seeker wishing to define emerging employment possibilities.
Tech Tools Webinar Host: BOSS-Talks’ Dr. Jan Triplett and Business Success Center provide ramp up assistance for new businesses and scaling for growing businesses.
October 29, 2014
Thank you to everyone who had a part in making MiniTrends 2014: Insight, Innovation & Strategy such a huge success! The speakers were fantastic, the synergy between attendees exciting, and the overall response great. Now let’s build on the connections we made and all we learned!
We want to give special thanks to our Keynotes David Pearce Snyder, Brett Hurt, and Dr. John Vanston. They brought to life our theme of the importance of foresight and culture for the success of organizations. Ditto to Dr. Jani Byrne, Joyce Gioia, and our distinguished panel.
We also greatly appreciate our wonderful Sponsors and Partners, as well as our Planning Committee and Advisory Board for their integral role in making this such a valuable and fun event.
Thank you to those attendees who turned in an Evaluation Sheet. If you didn’t, please fill it our now by clicking here. We take your comments very seriously for future planning.
Join our LinkedIn MiniTrends Group and/or guest blog on our MiniTrends Blog to share thoughts about the conference and your own minitrends, experiences, and resources. Twitter is @MiniTrendsBook, #minitrends.
We welcome feedback on the book MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends that attendees received at the conference. (A quick read of the Preface (Page xxi) and Chapter 10 (Pg 185-186) gives a good overall theme of the book.) MINITRENDS also available on Amazon.
Please keep us in the loop on your activities and how you are applying methods and ideas you picked up at the conference and in the book. We use examples in our talks, blogs, and/or they may be speaking subjects for you next year.
Also please let us know if we might bring a MiniTrends Mindset to your organization through a presentation, workshop, and/or other in-house services. We want to know the direction you are heading and how we and the MiniTrends Community can help you get to where you want to be. We look forward to continuing the conversation.
October 22, 2014
The preliminary schedule for MiniTrends’ parent company’s 10th Annual TFI Communications Technology Asset Valuation Conference is now posted! The conference is Wednesday-Thursday, January 28-29, 2015, at the Radisson Hotel in Austin, Texas. The Pre-Conference Seminar: TFI Technology Forecasting for Valuation is on Tuesday, January 27.
The conference is geared to tax, depreciation, and valuation professionals, but should be attended by anyone with a strong policy or business interest in future of the communications network. The program includes featured outside speakers specializing in technology areas, TFI speakers reviewing their latest forecasts, and people from the consulting, industry and appraisal community sharing their knowledge in presentations and on panels.
Distinguished Keynotes are:
IoT Pioneer, Serial CTO and Entrepreneur
“The Internet of Things: Overview & Outlook “
President and Founder, iGR (iGillottResearch, Inc.)
“Small Cells and Het-Nets, The Wave of the Future”
Professor, School of Journalism and Mass Communications, University of South Carolina; Co-Editor, Communications Technology Update & Fundamentals
“Future of Television and Video”
Start 2015 with the latest knowledge and insights on the
key forces impacting communications assets!
Further information: Please see links above or contact Helen Mary Marek at (512) 258-8898(512) 258-8898 or email@example.com.
September 19, 2014
We are delighted that Dr. Jani Byrne, Director of Marketing, Cloud, at IBM has joined the program for our 3rd annual MiniTrends 2014: Insight, Innovation & Strategy. Jani will be sharing her experiences as corporate innovator in her talk “Musings of a Wild Duck in a Big Pond.”
Jani is responsible for Content Marketing globally for Cloud, one of IBMs leading strategic initiatives, creating and distributing consumable, relevant content to drive client acquisition and purchase. Previously she served as IBM’s Director, Marketing Strategy for Global Mid-Markets MSPs and Director, Strategy.
Jani is on the Boards of The Seton Fund at the Seton Family of Hospitals’ and Austin Chamber of Commerce Technology Partnership.
Register Now for special price for full conference of only $150 until noon, Monday, September 22.
Our Keynotes are Austin Tech Leader and Bazaarvoice Founder Brett Hurt, top D.C. Futurist David Pearce Snyder, and award-winning author Dr. John Vanston. Also headlining is USA TODAY’s Road Warrior of the Year Joyce Gioia.
We have an excellent applications panel on how to turbo-charge your success and profit by combining MiniTrends methods with your innovation strategy. Panelists include Raj Asava, Jeffrey Fry, Steve Pearson, Carrie Vanston, and Larry Vanston.
The breadth and depth of the speaking talent and schedule for this awesome event it exceptional. In addition we have incredible attendees who are thought-leaders in their own right. (See what our past attendees say.) We hope you, too, will be part of the this year’s amazing event.
Friday, September 26, 2014
8:30 am – 5:30 pm followed by “Power Hour” Reception
Holiday Inn Lady Bird Lake, Austin, TX
Full Conference for Only $150
(Special ends Noon, Monday, Sept. 22)
All attendees receive Continental Breakfast, Breaks,
and Lunch followed by a Networking Reception!
Please share offer with your friends, colleagues & networks.
September 12, 2014
Why attend MiniTrends 2014: Insight, Innovation & Strategy on Friday, September 26, in Austin, Texas? Because it’s all about how YOU can…
1) Do More with Less.
2) Work Smarter, Not Harder.
3) Game the System.
4) Become that Rock Star!
How, you ask? Becoming adept at discerning MiniTrends will first give you insights into innovation. This ability to understand people’s wants and needs, and the underlying causes of change will allow you to see how to achieve a high return on effort, essentially letting you see a path of doing more with less, and in turn working smarter not harder.
With these new insights on possible innovations, you can begin to act on and process these new ideas in the development of new products or methodologies, thus allowing you to get a competitive advantage or as VCs like to say, “game the system.”
Finally, combining these new, undiscovered insights with derived innovations, you can increase your acumen in making or carrying out plans of action to achieve your new strategic goals. In other words, by attending MiniTrends you can become that “Rock Star” everyone talks about!
From the development of the printing press, to the photocopier, to the PC, to the Internet, and the cell phone, each one of the these now “common” inventions began when one individual was able to see an emerging trend way before the rest of crowd.
If you ever wonder how they were able to see that far into the future, you first need to have the ability to recognize what you are looking at. This conference will start you on your way to doing so.
Friday, September 26, 2014
Holiday Inn Lady Bird Lake, Austin, TXA limited number of MiniTrends Community spots are available for $150 for this all-day premier event with code Special150-2014 (until Sun Sept 21). Student rate also available.
September 9, 2014
Be sure to check out the Austin Business Journal article by Dr. John Vanston and Carrie Vanston entitled “Here’s how to stay on top of ‘minitrends’ and get ahead of the pack.” Find out how to stay on the forefront of emerging trends in your industry and quickly recognize and appreciate those trends and take advantage of them through action — and fast.
To find out even more about how you can do more with less, work smarter, not harder, game the system, and become that “Rock Star” you always hear about, attend MiniTrends 2014: Insight, Innovation & Strategy on Friday, September 26, in Austin, Texas.
Take advantage of the special limited rate of just $150 for a full day including lunch and a “power hour” reception packed with top speakers like Bazaarvoice founder Brett Hurt, IBM Marketing Director Dr. Jani Byrne, world-renowned futurist David P. Snyder, award-winning author Dr. John Vanston, and USA TODAY’s Road Warrior of the Year Joyce Gioia — Use code “Special150-2014″ (until Sun Sept 21) or click here. Student rate also available.