Workshops

MiniTrends Workshop and Seminars

MiniTrends workshops and seminars are an excellent way to get the full benefit from the MiniTrends concept. The sessions are led by Dr. John Vanston, author of MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends.

We tailor sessions to your specific needs. Contact us at (512) 258-8898 or info@tfi.com to discuss agendas and details.

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Minitrends: Seizing the Future Before It’s Defined

One- to three-day seminar providing approaches to take advantage of emerging trends that are not recognized or appreciated by the general public and most businesses. Based on TFI’s recent book MINITRENDS: How Entrepreneurs & Innovators Discover & Profit From Business & Technology Trends, attendees learn how MiniTrends can be identified, evaluated, and translated into successful business enterprises.

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Initiating a Minitrend Exploitation Program

There is much discussion in the business world today of Megatrends, i.e, very large-sale trends define the nature of our society. However, recognizing these Megatrends provides little guidance to businesses about specific strategies. MiniTrends — trends that promise to be of significant importance within two to five years, but are not generally recognized or appreciated by the public or most businesses — on the other hand, are of a scope and importance to provide attractive business opportunities.

Although most businesses try to stay alert to trends that might impact their markets, financial status, and operations, few have specific programs to identify, assess, and exploit such trends. Given the complexity, uncertainty, and rapid change in the New World business environment, including a formal Minitrend Exploitation Program in the strategic planning process will provide companies with important competitive advantages.

In this one to three-day program Dr. Vanston demonstrates the basic principles involved in initiating and conducting a Minitrend Exploitation Program and presents examples of how such programs have been successfully employed.

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MiniTrends Seminars

We also offer a more extensive MiniTrends Series of 6 one-and-a-half hour sessions.

Subjects covered in these seminars include:

• The Nature and Importance of MiniTrends
• Seven Approaches to Searching for MiniTrends
• Eight Sources of Minitrend Discovery
• Special Techniques for Uncovering MiniTrends
• How to Evaluate the Attractiveness of a Minitrend
• Developing a Minitrend Scheme
• Translating a Minitrend Scheme into a Successful Business Opportunity
• How to Establish a Minitrend Exploitation Program

We are presently conducting this series for the University of Texas as Austin’s SAGE Group for the Fall 2010 schedule.

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We tailor sessions to your specific needs. Please contact Carrie Vanston at (512) 258-8898 or info@tfi.com to discuss agendas and details.