MiniTrends 2012 Conference Speaker – Kat Mandelson
Director of Social Business, PwC
Kat Mandelstein is the Director of Social Business at PwC. With the recent acquisisiton of Ant’s Eye View, Kat joined the PwC Digital Business Services Advisory team, a new organization within the firm. Previously, Kat oversaw worldwide marketing programs, web and events as the Director for IBM Collaboration Solutions in IBM Software and for Social Business for all of IBM. She contributes to The Austinot and BtoB Magazine’s BtoBlog. She also serves on the Board of Directors for Social Media Club and is the President of the local Austin Chapter.
In the spring of 2011, Kat served on the IBM Executive Corporate Service Corps in Rio de Jainero. Previously, Kathy led the IBM Rational marketing team focused on the business value of effective software delivery.
Kathy has been a pioneer in launching successful web and social media marketing efforts, as well as developing dedicated web communities dating back to the time that she led developerWorks and alphaWorks in addition to marketing programs to developers for IBM. Her past history includes leading various marketing, digit, channel and business development teams in IBM.
Before joining IBM, Kathy managed one of the earliest successful retail Web sites, jcpenney.com. Kat holds a B.S. in Advertising with Minor in Marketing from the University of Texas at Austin and a Global Leadership MBA from the University of Texas at Dallas. She lives in Austin, Texas with her husband and pomeranian, Luna.