MiniTrends 2013 Speaker – Cristián Méndez Sâbre

Cristián Méndez Sâbre

Chief Marketing Officer, Verb Inc. — Dell Education Challenge and Dell Empowering Women Challenge.

 

 

Cristián is the Chief Marketing Officer at Verb Inc, a social enterprise that activates and empowers young social entrepreneurs through innovation competitions.  Verb’s signature program, the Dell Social Innovation Challenge (DISC) is the largest global competition for student social entrepreneurs. Cristián is responsible for Marketing Strategy, Research & Consumer Insights, Branding & Creative, PR, Social Media & Community Engagement, Customer Experience/ Retention, Biz Dev & Strategic Alliances.

Cristián was the Vice President of Marketing and Business Development for Latin Field, a Marketing Research and Consulting Agency specializing inLatin Americaand the U.S. Hispanic Market. He is responsible for brand & marketing consulting as well as business development. He has over ten years experience in qualitative/quantitative research in Latin America (and with the U.S. Hispanic Market), and five years experience in marketing in the U.S., Latin America, Europe, and Asia Pacific.

For five years Cristián was the Global Marketing and Program Director for Rev Worldwide Inc., a financial services company with a dual bottom line that focuses on underserved markets. He was responsible for strategy, customer experience, and marketing for programs in North America, Asia Pacific, and South America including: Product, Web & Social Media, Email, Print,Mobile, and Retail.

Prior to Rev, Cristián was Latin Field’s (formerly Improdir) Director of Qualitative Research designing, managing studies and conducting over five hundred in-depth interviews and focus groups. His analysis and recommendations resulted in major brand and marketing decisions for Fortune 100 companies including: Abbott , Bank of America, Citigroup, Coca-Cola, Microsoft, New York Life, Pepsico, Target, and and Wal-Mart. He also managed hundreds of quantitaive projects inLatin Americaand with the U.S. Hispanic Market on virtually every industry.

Cristián has a B.A. from Saint Edward’s University where he graduated Magna Cum Laude with a Degree in Communications and a minor in business.