About the MINITRENDS Book

MINITRENDS: How Innovators & Entrepreneurs Discover & Profit from Business & Technology Trends

by John H. Vanston, Ph.D.

with Carrie Vanston

On Sale: September 15, 2010

Published by Technology Futures, Inc.

ISBN 978-1-884154-36-2

216 pages, paperback, $19.95

Shelving: Business/Entrepreneurship

Between Megatrends & Microtrends Lie MINITRENDS, Emerging Business Opportunities in the New Economy

MINITRENDS are emerging business, technology and social trends that promise to become significantly profitable in the next two to five years, but which are not recognized or appreciated by the general public or most organizations.

MINITRENDS provides practical, easy-to-understand guidance to assist individuals, whether entrepreneurs or executives, in identifying, analyzing, and exploiting attractive MiniTrends. Readers learn:

Þ      How and where to search for MiniTrends

Þ      How to predict the viability of MiniTrends

Þ      How to develop a “Minitrend exploitation scheme”

Þ      How to translate that scheme into business success

Learn how to exploit MiniTrends to improve your business situation, enhance your financial standing, and increase your life satisfaction. Along with practical how-to advice, the book analyzes a number of current MiniTrends, including:

Þ      Expanding use of virtual worlds such as Second Life

Þ      Support services for people working from home

Þ      Increasing concerns about privacy and reputation management

Þ      Intriguing new methods for giving and receiving advice

Þ      Opportunities as a result of increased human longevity

Þ      Advances in digital manufacturing

Þ      Increasing use of electricity in manufacturing processes

Þ      New applications in nanotechnology

Þ      Expanding capabilities of advanced websites

MINITRENDS is an amazing resource for ambitious individuals who seek to start new ventures or keep existing businesses innovative and competitive.