MiniTrends 2012 Conference – Early Registration Extended – Downtown Austin, Oct. 17-18

September 21, 2012

Minitrends 2012: Translating Emerging Trends Into Business Opportunities: Oct. 17-18, Austin, TX

We are pleased to extend our Early Registration until Oct. 3 for MINITRENDS 2012: A Conference on Translating Emerging Trends into Business Opportunities scheduled Oct. 17-18 at the Omni Austin Hotel Downtown!

Come join us in Downtown Austin to hear twenty distinguished business leaders and forward thinkers discuss how to start new ventures or grow established organizations through attention to MiniTrends–emerging trends that will soon become important, but are not yet widely recognized. Find out what future trends and convergences they see on the horizon and how you can find profitable emerging trends of your own!

With its entrepreneurial and fun spirit, Austin is the ideal place for entrepreneurs, decision makers, innovative thinkers, investors, and/or job seekers to find strategies and insights to create or grow their own organization or find new avenues for job skills.

Our schedule and list of distinguished speakers keeps growing. Some highlights of the schedule include:

  • Dr. John Vanston, Chairman, Technology Futures, Inc., showing how to use MiniTrends to succeed in the “Age of Imagination.”
  • World-renowned Futurist introducing the “New Normal” and the opportunities in the decade ahead
  • High-tech trailblazer Byron Reese, CIO at Demand Media, assuring us that emerging trends will bring a coming “Golden Age of Humanity.
  • Entrepreneur Andy Fish discussing about how his new venture, Formula Austin LLC, is taking Austin by storm by plugging visitors into Austin’s culture and business scene during the U.S. Formula One Grand Prix, now here in Austin.
  • Dr. Luis Medina, CEO, Tech BA describing how Mexican and other international technology companies define and successfully implement their business plan to enter the US market.
  • Lani Rosales, popular blogger and COO of hit online magazine AGBeat.com sharing trends that offer great opportunities in the business and social media arenas.
  • Rick Smyre, discussing innovative new trends in governance, economic development, leadership, and education/learning inherent in his growing Communities of the Future program.
  • David Smith, CEO, HBMG, outlining important technology trends of the future.
  • Dr. Peter Zandan, Global Vice Chairman of Hill+Knowlton and Angel Investor, gives the ins and outs of investing from his perspective.
  • Several other inspiring speakers assisting attendees in launching their own innovative and profitable “MiniTrend Adventures.”

Come and learn how you too can launch your our MiniTrend Adventure! And please help spread the word to those you think would benefit from this important future trends conference. (See below for share icons that send out this page to your social media contacts. Visit share this for possible text.)

MINITRENDS How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends

Special BONUS for Participants! FREE copy of the award-winning book MINITRENDS: How Innovators & Entrpreneurs Discover & Profit From Business & Technology Trends, by TFI Chairman and MiniTrends 2012 Conference Chair Dr. John H. Vanston, with Carrie Vanston, TFI Media/Mkt. Dir. and MiniTrends 2012 Conference Director.

REGISTER NOW!

MiniTrends 2012: A Conference on Translating Emerging Trends into Business Opportunities
Wednesday, October 17, 1:30 p.m.-5:30 p.m. and
Thursday, October 18, 8:30 a.m.-5:30 p.m
Followed by Conference Reception 5:45-7:15 p.m. onsite at the Omni Hotel 

Early Registration: only $395.00 until Oct. 3 (then $495.00)

Eventbrite - MINITRENDS 2012: A Conference on Translating Emerging Trends into Business Opportunities

MiniTrends 2012 Conference – Keynote David Pearce Snyder – Oct 17-18, Downtown Austin

September 9, 2012

Minitrends 2012: Translating Emerging Trends Into Business Opportunities: Oct. 17-18, Austin, TX

MiniTrends 2012 Conference Keynote David Pearce Snyder - Futurist

We are excited to have renowned Futurist David Pearce Snyder as our Opening Keynote Speaker for MiniTrends 2012: A Conference on Translating Emerging Trends into Business Opportunities. His presentation will be a “Welcome to the ‘New Normal’ — A Strategic Assessment of the Next Ten Years.” 

Over the past 5 years, America has entered a period of accelerated demographic, economic and technologic change. With every passing year, it becomes increasingly clear that many of these changes are not cyclic, but permanent. We are now living in what the pundits call a “New Normal.” David will present an INSTANT PREPLAY© of the next 5 to 10 years, and point out the opportunities and imperatives that will confront America in the decade ahead.

David has been in the forecasting business for over 30 years, during which he has built an impressive track record with a wide range of clientele, while compiling a multi-million item data base of trends and projections. He has been Contributing Editor of The Futurist magazine, published by the World Futures Society, for over a quarter century and given thousands of seminars on strategic thinking. David has written extensively on the future impacts of new technologies. To learn more about this must-attend conference, visit MiniTrends 2012 or read on.

Discover, Evaluate, Profit!
 Join us in Downtown Austin on October 17-18, the place Forbes’ calls the “Best Big City for Jobs,” to listen and participate as business leaders and forward thinkers discuss starting new ventures or growing established organizations through attention to MiniTrends—emerging trends that will soon become important, but are not yet widely recognized. Find out what future trends and convergences they see on the horizon and how you can find profitable emerging trends of your own!Achieving and sustaining success in the current environment of unprecedented marketplace innovation means being constantly alert to new and exciting MiniTrends that provide business and technological opportunities. MiniTrends offer great opportunities to those alert enough to recognize them, perceptive enough to appreciate them, and clever enough to take advantage of them.Austin is a growing entrepreneurial hub that offers a culture built on collaboration, innovation, and creativity. What better place to find out how you, too, can develop a Minitrend Mindset?You Should Attend if You are:

  • An Entrepreneur wishing to identify, assess, and exploit attractive new business opportunities
  • A Decision Making Executive, Director, Manager, or Professional in a Small or Mid-Size Business wanting to gain advantage by recognizing and utilizing emerging trends
  • An Innovative Thinking Executive, Director, Manager, or Professional in a Larger Business aspiring to distinguish yourself by your special insights and perceptiveness
  • An Investor interested in uncovering attractive new investment opportunities
  • A Job Seeker wishing to define employment opportunities
What You will Gain:
  • A creative mind-set and resources for finding and taking advantage of emerging trends and opportunities relating to your own area of expertise and interest
  • A preview of MiniTrends that thought-leaders see developing
  • Experience, knowledge, and wisdom from innovative leaders sharing how they use emerging trends to start new ventures or grow established organizations
  • Tactics to identify untapped business opportunities from converging trends
  • Interaction with speakers and fellow participants to learn, mix, and share ideas
  • MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology TrendsStrategy and insights to create or grow your organization and, in the process, find your bliss!
  • An opportunity to enjoy the Live Music Capital of the World!
  • BONUS!! Copy of award-winning book MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends.
Speakers:

MiniTrends 2012 Conference Chair - Dr. John H. Vanston, Chairman, Technology Futures, Inc.Conference Chair: Dr. John H. Vanston, Chairman, Technology Futures, Inc.
John founded TFI in 1978, building the Austin, Texas-based company into a leading authority in custom research and technology forecasting. His MiniTrends concept, designed to increase creativity, innovation, and success, is summarized in MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends. The book has received several Best Business Book awards and excellent reviews and endorsements.

Mintirends Keynote Speaker: David Pearce Snyder, Futurist and Contributing Editor, The FuturistKeynote Speaker: David Pearce Snyder, Consulting Futurist; The Snyder Family Enterprise, Contributing Editor, The Futurist
David has been in the forecasting business for over 30 years, during which he has built an impressive track record with a wide range of clientele, while compiling a multi million item data base of trends and projections. He has been Contributing Editor of The Futurist magazine for over a quarter century and given thousands of seminars on strategic thinking. David has edited/co-authored five books, and written hundreds of studies, articles and reports on the  future impacts of new technologies.

Keynote Speaker: Byron ReeseChief Innovation Officer, Demand Media
Byron brings his vast technical understanding to illuminate how today’s technology can solve many of our biggest global challenges. He speaks with the unrivaled authority of an accomplished high-tech trailblazer, inventor, and entrepreneur, and the wisdom of a life-long historian. Reese has served on both public and private boards of directors, has started several non-profit organizations and has just completed the forthcoming book, Infinite Progress: How Technology and the Internet Will End Ignorance, Disease, Hunger, Poverty, and War.

Minitrends Seminar Director - Carrie Vanston, Media and Mkt. Dir., Technology Futures, Inc.Conference Director: Carrie VanstonMedia and Marketing Director, Technology Futures, Inc.
Carrie has many years of experience in public relations, marketing, and sales at TFI and in the entertainment industry. As co-author of MINITRENDS: How Entrepreneurs & Innovators Discover & Profit From Business & Technology Trendsshe brings a distinct real-world quality to MiniTrends activities, particularly in the media communications and social media areas.

Minitrends Speaker - Michael Bettersworth, Associate Vice Chancellor for Technology Advancement, Texas State Technical College

Michael BettersworthAssociate Vice Chancellor for Technology Advancement, Texas State Technical College (TSTC)
Michael founded TSTC Forecasting to identify and analyze new technical competencies needed by employers in order to improve student employability through curriculum alignment with market demand. TSTC Forecasting has published many studies on emerging technologies and occupations. New studies are currently underway in big data, unmanned aerial systems, and social media.

MiniTrends Conference Speaker - Andy Fish, Formula 1 LLCAndy Fish, President, Formula Austin, LLC; President and CEO at LISA – Legislative Information Services of America
Andy Fish and Anne Fish started Formula Austin LLC last year to plug visitors into Austin’s culture and business scene in the days before and after the U.S. Formula One Grand Prix, now here in Austin.  Formula Austin aims to link visitors up with authentic Austin experiences and has partnered with 42 local businesses, professionals and musicians to offer a large variety of activities.

Dr. August E. (“Augie”) GrantJ. Rion McKissick Professor of Journalism, School of Journalism and Mass Communications, University of South Carolina
Augie is a technology futurist who specializes in research on new media technologies and consumer behavior and market opportunities for emerging technologies. He is Editor of Communication Technology Update and Fundamentals, now in its thirteenth edition, which is used extensively in industry and has become one of the top-selling textbooks in the field of Communication Technology.

MiniTrends 2012 Conference - Christopher Justice, Chief Executive Officer at Sparksight, Inc.Christopher JusticeChief Executive Officer at Sparksight, Inc.; Founder, Justice Pest Services
Christopher co-founded Sparksight®  in 2006 and has built the company into a well-respected design agency that specializes in event management, high definition video production and digital marketing. Combining wisdom and humor with common sense, Chris is a master at building better businesses through a combination of face-to-face and online marketing techniques.

Minitrends Expert Panelist: Luis Medina, CEO, Tech BADr. Luis MedinaCEO, Tech BA — an Initiative of the Government of Mexico partnering with the IC2 Institute of The University of Texas
Luis has an extensive career as an entrepreneur in the business world as well as in academia both in Mexico and the US. As CEO of Tech BA he has interviewed, selected, trained, and helped  many Mexican technology companies define and successfully implement their business plan to enter the US market in a variety of segments.

Minitrends Expert Panelist Joy Miller, Marketing and Outreach Coordinator, City of Austin Small Business Development ProgramJoy Miller, Marketing and Outreach Coordinator, City of Austin Small Business Development Program
Joy is a marketing and outreach professional with over 20 years of leadership experience in process improvement, human resources, and operations. She communicates with and counsels aspiring and existing small business owners in presentations and in personal communications to ensure understanding of City of Austin resources and assistance available to them.

MiniTrends Conference Speaker - Lani Rosales, COO, AgBeatLani Rosales, Chief Operating Officer, AGBeat.com
AGBeat is one of the fastest growing digital magazines in the entire industry. Lani became the Editor-in-chief of AGBest in 2010, and was recently promoted to COO.  AGBeat condenses news information on technology, business, social media, startups, real estate, economics and more, so the reader doesn’t have to. Formerly focused strictly on marketing, Lani was named one of Real Estate’s 100 Most Influential, as well as 12 Most Influential Women in Blogging.

David Smith, CEO, HBMG Inc.
As a noted futurist, technologist, and business leader, David brings more than 30 years of experience in digital convergence, strategic planning, and emerging technologies.  He has assisted in creating and implementing plans for Fortune 100, emerging companies, universities, and government agencies. David is responsible for the global strategic planning, product development, and business execution at HBMG.

Rick SmyrePresident, Center for Communities of the Future; Owner, Strategic Concepts, Inc.
Rick is an internationally recognized futurist. Over the last fifteen years he has pioneered the concept of “community transformation” and has keynoted and presented at over three hundred events in the US, Scotland, England and Canada. His present focus is on developing networks of people and organizations interested in the emerging concepts of Transformational Learning, Master Capacity Builder, and Creative Molecular Economy.

Charles Studer, Founder and Chief Technology Officer, Briggo
Addressing the need for convenience in a fast-paced world along with social awareness, Charles converged robotics, mobile apps, and cloud computing to create a technology that enables customers to store favorite coffee recipes in the cloud, remotely order, and have those drinks produced with robotic precision. Using an ethically source organic Peruvian bean, the first Briggo kiosk was deployed at the University of Texas last fall with plans to extend fully automated kiosks across the country.

Minitrends Conference Speaker - Dr. Lawrence VanstonDr. Lawrence Vanston, President, Technology Futures, Inc.
Larry is an expert on the future of telecommunications and its significance to organizations and people. Since 1985, he has been the director and principal author of ongoing reports commissioned by the Telecommunications Technology Forecasting Group (TTFG), presently comprised of AT&T, CenturyLink, Verizon, and Windstream. Larry directs TFI’s popular TFI Asset Valuation Conference, now in its 7th year.

Minitrends Speaker Panelist - Peter Zandan, Global Vice Chairman at Hill and Knowlton, Board member at Next Big Sound, Inc., Investor at Klout, Sr. Advisor at Public Strategies Inc., Sr. Advisor/Chairman at Earth and SkyDr. Peter Zandan, Angel Investor; Global Vice Chairman at Hill and Knowlton; Board member at Next Big Sound, Inc.; Investor at Klout; Sr. Advisor at Public Strategies Inc.; Sr. Advisor/Chairman at EarthSky
As an angel investor, Peter serves as an advisor and strategic investor in early-stage companies. At H+K Strategies, Peter helps direct strategic initiatives and is the worldwide research practice group leader where he provides assistance for clients in the financial services, energy, technology, healthcare and retail industries. His experience as a successful CEO/Chairman/founder of a public company, IntelliQuest, helps inform the advice and counsel he provides.

More speakers to be announced soon!

MiniTrends 2012: A Conference on Translating Emerging Trends into Business Opportunities

August 13, 2012

Minitrends 2012: Translating Emerging Trends Into Business Opportunities: Oct. 17-18, Austin, TX

Discover, Evaluate, Profit! Join us in Downtown Austin on October 17-18, the place Forbes’ calls the “Best Big City for Jobs,” to listen and participate as business leaders and forward thinkers discuss starting new ventures or growing established organizations through attention to MiniTrends—emerging trends that will soon become important, but are not yet widely recognized. Find out what future trends and convergences they see on the horizon and how you can find profitable emerging trends of your own!

Achieving and sustaining success in the current environment of unprecedented marketplace innovation means being constantly alert to new and exciting MiniTrends that provide business and technological opportunities. MiniTrends offer great opportunities to those alert enough to recognize them, perceptive enough to appreciate them, and clever enough to take advantage of them. Austin is a growing entrepreneurial hub that offers a culture built on collaboration, innovation, and creativity. What better place to find out how you, too, can develop a Minitrend Mindset?

You Should Attend if You are:

  • An Entrepreneur wishing to identify, assess, and exploit attractive new business opportunities
  • A Decision Making Executive, Director, Manager, or Professional in a Small or Mid-Size Business wanting to gain advantage by recognizing and utilizing emerging trends
  • An Innovative Thinking Executive, Director, Manager, or Professional in a Larger Business aspiring to distinguish yourself by your special insights and perceptiveness
  • An Investor interested in uncovering attractive new investment opportunities
  • A Job Seeker wishing to define employment opportunities

What You will Gain:

  • A creative mind-set and resources for finding and taking advantage of emerging trends and opportunities relating to your own area of expertise and interest
  • A preview of MiniTrends that thought-leaders see developing
  • Experience, knowledge, and wisdom from innovative leaders sharing how they use emerging trends to start new ventures or grow established organizations
  • Tactics to identify untapped business opportunities from converging trends
  • Interaction with speakers and fellow participants to learn, mix, and share ideas
  • MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology TrendsStrategy and insights to create or grow your organization and, in the process, find your bliss!
  • An opportunity to enjoy the Live Music Capital of the World!
  • BONUS!! Copy of award-winning book MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends.

Speakers:

Minitrends Conference Speaker John H. Vanston, Author, MINITRENDSChair: Dr. John H. Vanston, Chairman, Technology Futures, Inc.

John founded TFI in 1978, building the Austin, Texas-based company into a leading authority in custom research and technology forecasting. His MiniTrends concept, designed to increase creativity, innovation, and success, is summarized in MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends. The book has received several Best Business Book awards and excellent reviews and endorsements.

Mintirends Keynote Speaker: David Pearce Snyder, Futurist and Contributing Editor, The FuturistKeynote: David Pearce Snyder, Consulting Futurist; Contributing Editor, The Futurist

David has been in the forecasting business for over 30 years, during which he has built an impressive track record with a wide range of clientele, while compiling a multi million item data base of trends and projections. David has given thousands of seminars on strategic thinking, edited/co-authored five books, and written hundreds of studies, articles and reports on the impacts of new technologies.

Minitrends Speaker - Michael Bettersworth, Associate Vice Chancellor for Technology Advancement, Texas State Technical CollegeMichael BettersworthAssociate Vice Chancellor for Technology Advancement, Texas State Technical College (TSTC)

Michael founded TSTC Forecasting to identify and analyze new technical competencies needed by employers in order to improve student employability through curriculum alignment with market demand. TSTC Forecasting has published many studies on emerging technologies and occupations. New studies are currently underway in big data, unmanned aerial systems, and social media.

MiniTrends Conference Speaker - Andy Fish, Formula 1 LLCAndy Fish, President, Formula Austin, LLC; President and CEO at LISA – Legislative Information Services of America

Andy Fish and Anne Fish started Formula Austin LLC last year to plug visitors into Austin’s culture and business scene in the days before and after the U.S. Formula One Grand Prix, now based in Austin.  Formula Austin aims to link visitors up with authentic Austin experiences and has partnered with 42 local businesses, professionals and musicians to offer a large variety of activities.

Dr. August E. (“Augie”) GrantJ. Rion McKissick Professor of Journalism, School of Journalism and Mass Communications, University of South Carolina

Augie is a technology futurist who specializes in research on new media technologies and consumer behavior and market opportunities for emerging technologies. He is Editor of Communication Technology Update and Fundamentals, now in its thirteenth edition, which is used extensively in industry and has become one of the top-selling textbooks in the field of Communication Technology.

Minitrends Speaker - Christopher JusticeChristopher JusticeChief Executive Officer at Sparksight, Inc.; Founder, Justice Pest Services

Christopher co-founded Sparksight®  in 2006 and has built the company into a well-respected design agency that specializes in event management, high definition video production and digital marketing. Combining wisdom and humor with common sense, Chris is a master at building better businesses through a combination of face-to-face and online marketing techniques.

Minitrends Expert Panelist: Luis Medina, CEO, Tech BADr. Luis MedinaCEO, Tech BA — an Initiative of the Government of Mexico partnering with the IC2 Institute of The University of Texas

Luis has an extensive career as an entrepreneur in the business world as well as in academia both in Mexico and the US. As CEO of Tech BA he has interviewed, selected, trained, and helped  many Mexican technology companies define and successfully implement their business plan to enter the US market in a variety of segments.

Minitrends Expert Panelist Joy Miller, Marketing and Outreach Coordinator, City of Austin Small Business Development ProgramJoy Miller, Marketing and Outreach Coordinator, City of Austin Small Business Development Program

Joy is a marketing and outreach professional with over 20 years of leadership experience in process improvement, human resources, and operations. She communicates with and counsels aspiring and existing small business owners in presentations and in personal communications to ensure understanding of City of Austin resources and assistance available to them.

MiniTrends Conference Speaker - Lani Rosales, COO, AgBeatLani Rosales, Chief Operating Officer, AGBeat.com

AGBeat is one of the fastest growing digital magazines in the entire industry. Lani became the Editor-in-chief of AGBest in 2010, and was recently promoted to COO.  AGBeat condenses news information on technology, business, social media, startups, real estate, economics and more, so the reader doesn’t have to. Formerly focused strictly on marketing, Lani was named one of Real Estate’s 100 Most Influential, as well as 12 Most Influential Women in Blogging.

MiniTrends Conference Speaker - David Smith, CEO, HBMG Inc.David Smith, CEO, HBMG Inc.

As a noted futurist, technologist, and business leader, David brings more than 30 years of experience in digital convergence, strategic planning, and emerging technologies.  He has assisted in creating and implementing plans for Fortune 100, emerging companies, universities, and government agencies. David is responsible for the global strategic planning, product development, and business execution at HBMG.

Minitrends Conference Speaker - Dr. Lawrence Vanston

 Dr. Lawrence Vanston, President, Technology Futures, Inc.

Larry is an expert on the future of telecommunications and its significance to organizations and people. Since 1985, he has been the director and principal author of ongoing reports commissioned by the Telecommunications Technology Forecasting Group (TTFG), presently comprised of AT&T, CenturyLink, Verizon, and Windstream. Larry directs TFI’s popular TFI Asset Valuation Conference, now in its 7th year.

Minitrends Speaker Panelist - Peter Zandan, Global Vice Chairman at Hill and Knowlton, Board member at Next Big Sound, Inc., Investor at Klout, Sr. Advisor at Public Strategies Inc., Sr. Advisor/Chairman at Earth and SkyDr. Peter ZandanGlobal Vice Chairman at Hill and Knowlton, Board member at Next Big Sound, Inc., Investor at Klout, Sr. Advisor at Public Strategies Inc., Sr. Advisor/Chairman at Earth and Sky

As an angel investor, Peter serves as an advisor and strategic investor in early-stage companies. At H+K Strategies, Peter helps direct strategic initiatives and is the worldwide research practice group leader where he provides assistance for clients in the financial services, energy, technology, healthcare and retail industries. His experience as a successful CEO/Chairman/founder of a public company, IntelliQuest, helps inform the advice and counsel he provides.

More speakers to be announced soon!

9 Futurists Give 2020 Digital World Predictions to Mashable

July 11, 2012

9 Futurists give  Mashable's Amy-Mae Elliott predictions for the digital future. Image courtesy of S58y

9 Futurists give Mashable's Amy-Mae Elliott predictions for the digital future. Image courtesy of S58y. Used under Creative Commons license, http://creativecommons.org/licenses/by/2.0/deed.en.

We’re always interested in predictions for the future and were excited to be asked by Mashable’s   for one of our own in her article “9 Bold Predictions for the Digital World of 2020.” Dr. John Vanston chimed in on how voice quality by 2020 will be so excellent that “Younger generations will hear something that theretofore only older generations remember: the sound of a pin dropping.”

A couple of the futurists’ comments in the Mashable article refer to the massive amounts of information that is increasingly available to everyone. According to Dave Evans, Cisco Chief Futurist, “We are amassing unprecedented amounts of data – a zettabyte alone this year. This data is social and public (Facebook, Twitter, YouTube, blogs, etc.). Billions of devices (25-50 billion by 2020) will contribute exponentially to this avalanche of data … By 2015, Cisco Visual Networking Index predicts 1 million video minutes will traverse the Internet every second.”

According to Brian David Johnson, Futurist, Intel, “the size of the meaningful computational power keeps getting smaller and smaller. So, as we approach 2020 the size of the intelligent gets closer to zero in size, nearly invisible.”

Those that can use these massive amounts of information most imaginatively will have a very real advantage in the coming years. A good way to winnow through the information is finding minitrends in your areas of interest within the larger emerging trends. We talk extensively about this on this site and in our MINITRENDS book. Also stay tuned for our formal announcement of MINITRENDS 2012: A Conference on Translating Emerging Trends Into Business Opportunities scheduled October 17-18 at the Omni Downtown in Austin.

We are also intrigued by futurist Mike Walsh comments about virtual avatars:  “By 2020 retail virtual avatars – on screens and in holographic projection – will start to become popular.” Perhaps, these virtual avatars will be waiting on us in the not too distant future!

We talk about Virtual Worlds being a minitrends opportunity in MINITRENDS. For the free excerpt from the book, see “Expanding Involvement in Virtual Worlds.”

Cheers,
Carrie

MINITRENDS Wins Pinnacle Best Business Book Award

December 22, 2011

MINITRENDS book about emerging trends wins Pinnacle Book Acheiv

MINITRENDS wins Pinnacle Book Achievement Best Business Book Award by helping readers find new trends & business opportunities

Technology Futures, Inc. is pleased to announce that MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends by Dr. John H. Vanston with Carrie Vanston has won the Pinnacle Book Acheivement Best Business Book Award. This award is in addition to several earlier book awards received this year.

According to Dr. Vanston, “Many people will be starting the New Year with resolutions to achieve new goals. I am gratified with the attention MINITRENDS is receiving because I believe the book provides a path to make those goals a reality. The best way for individuals and businesses seeking to start new ventures or keep existing business innovative and competitive is to be constantly on the lookout for emerging trends that are not yet widely recognized. MINITRENDS helps people do just that by providing a mindset and process for initial idea generation and techniques to analyze and exploit these ideas.”

The best way for individuals and businesses seeking to start new ventures or keep existing business innovative and competitive is to be constantly on the lookout for emerging trends that are not yet widely recognized.

Based on Dr. Vanston’s more than 30 years of experience in identifying and applying technical, social, and business trends, MINITRENDS provides practical guidance to individuals and organizations of all sizes for extracting business opportunities from emerging trends that have a realistic chance of becoming profitable in the next 2-5 years. The book assists the reader in launching their own exciting, profitable “Minitrend Adventure” using their creativity, foresight, innovative nature, and basic good sense.

Additional accolades for MINITRENDS include an Eric Hoffer Business Book of the Year Award and finalist nods from ForeWord Reviews’ Business Book of the Year, USA Book News’ Entrepreneurship & Small Business Book of the Year, and Dan Poytner’s Global eBook Awards Business Book of the Year. Excellent endorsements and testimonials have also been received from top futurists Joseph Coates and David Pearce Snyder and many other opinion leaders and publications.

For more information on Minitrends, please visit the Minitrends Website or contact us by e-mail or (512) 258-8898.  (Click here to purchase book.)

For 33 years, TFI has helped organizations plan for the future by offering outstanding technology and telecommunications forecasting services and custom forecasts for key trends to high-technology and telecom organizations.

PRESS, MEDIA, BLOGGERS: Please contact Carrie Vanston at info@tfi.com or (512) 258-8898 if you are interested in doing a Minitrends article, to request an interview with Dr. Vanston, or to request a review copy of MINITRENDS.

InnoTech Conference Teeming With Emerging Trends

October 25, 2011

Sean Lowry, Exe. Dir., Innotech and Carrie Vanston, Co-Author, MINITRENDS at Innotech Conference, Photo by Sloan Foster

Sean Lowry, Exe. Dir., Innotech and Carrie Vanston, Co-Author, MINITRENDS at Innotech Conference, Photo by Sloan Foster

I’ve attended the InnoTech Conference and Expo and its associated eMarketing Summit for several years now and always learn a lot. This year I wanted to pass on some comments from experts that I heard yesterday relating to emerging trends that are becoming more and more important:

Sean Lowry, of the very successful InnoTech series, always does a great job of making sure everything runs smoothly. I was even able to steal him for a minute to ask what emerging trends he saw coming. He told me, “I see continued convergence of all the different technologies we are seeing here today. Development of mobile applications and host applications in the cloud are particularly important. There is so much video activity and a lot of it is being hosted in the cloud now.”

I asked Giovanni Galluci, social media expert and Dallas photographer what he thinks the next trend in social media is going to be. He said, “Getting over it. Everyone is burnt out with all the hype and now people are looking for more meaning in social media. Twitter is ridiculous. Those who do marketing are beginning to realize it. Online social media is becoming part of the umbrella of marketing, which is where it belongs. Social media is becoming more commodatized—as in more of a commodity.”

He gave several great hints about Facebook including that Facebook ads are the best way to grow a fan base; Facebook is the 2nd largest search engine, so take advantage of it (including using pictures with metatags, main key words in description, etc.); and put Facebook info on all your printed matter including cards and bills.

I chatted with William Leake, CEO of Apogee Search Marketing, and his take was that “More and more advertising presence is going to be driven by physical location. If you don’t have a physical location strategy, you are going to lose.”

Craig Wax, CEO of Invodo and a video expert, had a lot to say about the future of video marketing. According to Craig, “In the future, no one is going to stand in line anymore. Offline and online is no longer relevant. This is already starting to happen and it is going to become ubiquous.” He added that “QR readers are going to be incorporated into devices and the present obstacles to their use will be chipped away.” (On a side note, Craig was most recently the Senior Vice President and General Manager at Match.com. That had to be an interesting job!)

According to Pat Scherer, Web and Mobile Deployment Manager at The Detail Person,  “Mobile space is going to be huge. With the explosion of devices, I think it’s going to make a huge impact on the retail industry. Not only for payments, but for creating local-based experiences utilizing mobile social media. I anticipate this leveling the playing field with e-commerce.”

Finally, I got to chat briefly with siblings Kevin Olsen and Kerri Olsen, Co-Founders of the Austin Grand Prix. Having Formula 1 in Austin exciting!

Cheers,

Carrie Vanston
Media/Marketing Director, Technology Futures, Inc.
Co-Author, MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends

“Nine Emerging Minitrends to Watch” by Dr. John H. Vanston, MINITRENDS Author & Chairman, TFI

December 28, 2010

Happy holidays to Minitrends blog readers! We appreciate your interest in our Minitrends posts and activities. As we start the new year, there will be many opportunities for those who are alert enough to recognize emerging trends, perceptive enough to realize their importance, and clever enough to take advantage of them. Here I suggest nine Minitrends—emerging trends that will become significantly important within 2-5 years, but are not yet generally recognized—that are well worth examining for possible action by those ambitious individuals who seek to start new ventures or keep existing businesses innovative and competitive.

Unlike megatrends, Minitrends are of a scope and importance to offer attractive opportunities to individual entrepreneurs, decision-makers in small and mid-size businesses, innovative thinkers in large companies, and adventuresome investors. In my new book, MINITRENDS: How Innovators & Entrepreneurs & Discover & Profit From Business & Technology Trends, I categorize the nine Minitrends below to those most applicable to different-sized groups. (In the book, I also discuss the background, current trends, and business opportunities of each of these Minitrends in more depth.)  I do the same categorization below, but in reality, all provide opportunities to perceptive individuals in all-sized businesses.

Minitrends Particularly Applicable to Individuals or Small Groups of Individuals:

1. Expanding Involvement in Virtual Worlds (Free Virtual Worlds book excerpt available):

Virtual worlds are computer-based platforms that allow participants to engage in a wide range of real-world type activities, e.g., buying and building virtual world property, furnishing virtual world homes and offices, producing and selling virtual world goods, traveling, taking part in virtual world social activities such as parties and fundraisers, and communicating with other participants. Increasingly, virtual worlds are being used for educational purposes, product advertisements, new product modeling and testing, identification of new markets, and uncovering unexpected problems with new marketing programs.

2. Support for People Working at Home:

Although an increasing number of people are now conducting all or part of their work at home, these people often find they miss interacting with others and miss the convenience of facilities, equipment, and administrative support. A number of solutions are emerging to better meet the needs and desires of people working at home, including small offices or meeting rooms that can be rented by the day or the hour; chat rooms where people can meet informally to discuss ideas; semiformal groups that meet regularly to establish person-to-person interactions; and temporary support staffs organized to provide administrative assistance as needed.

3. Expanding Capabilities of Advanced Websites:

Although the World Wide Web had proven to be extremely popular, many believed a more interactive platform that took advantage of the Web’s power to communicate would be desirable (Web 2.0). Programmers are now expanding the capabilities of the Web to substitute computer activities for human activities, particularly activities that are repetitive, burdensome, and uninteresting (Web 3.0). Many believe Web 3.0 will eventually lead to effective artificial intelligence that can interact with humans in natural language.

Minitrends Particularly Applicable to Small and Medium-Size Companies:

4. Increasing Interest in Privacy:

Recent advances in technology, together with an increasing willingness of many to make personal information more easily available are threatening traditional concepts of privacy in terms of messaging, personal profiles, and identity. Techniques for countering these invasions of privacy, such as personal caution, technology aids, and group action are now being developed.

5. New Approaches to Giving and Receiving Advice:

Individuals and organizations commonly seek expert advice when making important decisions. In providing such advice, large consulting firms with large, multidisciplinary staffs, well-structured processes and procedures, huge computer capabilities, and long-standing reputations have traditionally had a major advantage. However, the ever-increasing power and ubiquity of information gathering, processing, and communicating technologies, small and medium-size consulting groups are often able to give more focused, timely, and user-friendly advice than the larger firms.

6. Evolution of Meaningful Maturity:

The twin trends of increasing life spans and decreasing retirement ages have caused a steady increase in retirement years. Because of social, personal interest, and/or financial reasons, many older individuals are either staying in their jobs longer or returning to the workforce. Their ability to utilize their experience, skills, and dedication effectively will depend on their current capabilities, their desires, and open opportunities to those willing to assist them.

Minitrends Particularly Applicable to Large Companies:

7. Advances in Digital Manufacturing:

Advanced digital manufacturing (ADM) processes build complex, custom-made parts by the addition of successive layers of material rather than traditional machining processes that cut, bend, and machine a part from stock material. The processes allow quicker production of prototypes and small production runs at a much lower cost. Recent ADM advances, including improved yield rates, reduced time-to-market, increasing variety of materials, and advances in 3D modeling software, have made ADM processes increasingly attractive to many manufacturers.

8. Increasing Electricity Use in Manufacturing:

The characteristics of electric power, such as high power density, no heat transfer medium requirements, controlled energy distribution, reduced material waste, and less environmental impacts, provide a number of benefits to manufacturing processes. Its use, however, has been limited by its relatively high cost. A number of factors, including advances in control technologies, changing customer needs, global competition, and increasing concern about the environment, are driving an increasing growth in the use of electricity in industrial processes.

9. New Applications of Nanotechnology:

When many substances are reduced to nano-size (100 nanometers or less) they often exhibit very different physical, electrical, chemical, and optical properties from the same substance at macro-size. These new properties often provide very unique and useful characteristics to nano-materials that can be used in a wide range of practical applications, such as cancer treatment, very high strength materials, special electronic systems, and water purification. Improved production techniques, decreased costs, and growing experience and understanding are increasing the practical applications of nanotechnologies

Minitrend involvement can give you a way to separate yourself from your colleagues and contemporaries. It provides a means for materially improving your business situation, your financial standing, and your personal satisfaction. I hope the Minitrends listed above will assist you or inspire you to launch your own exciting, profitable Minitrend Adventure that allows you to utilize your imagination, your logic, your innovative nature, and your basic good sense in the coming year.

Copyright 2011. Please feel free to reprint this article in whole or part with due credit to: “by Dr. John H. Vanston, MINITRENDS Author and Chairman, Technology Futures, Inc.” Thanks!

IDC Sees Perfect Storm in Portable Computing

December 8, 2010

Perfect Storm
On December 2, International Data Corporation (IDC), the giant IT research firm out of Framingham,  Massachusetts, released its annual predictions for IT in the coming year. The firm is forecasting a perfect storm for IT: a combination of cloud computing, mobile computing, and social networking that threatens to consign desktop PCs to the storage closet.

The author of the survey is IDC’s chief analyst, Frank Gens, who leads IDC’s 1,000 analysts in 110 countries in tracking IT trends. Summarizing this year’s report, Gens sees a nearly complete transformation in the dominant computing platform:

What really distinguishes the year ahead is that these disruptive technologies are finally being integrated with each other — cloud with mobile, mobile with social networking, social networking with ‘big data’ and real-time analytics. As a result, these once-emerging technologies can no longer be invested in, or managed, as sandbox efforts around the edges of the market. Instead, they are rapidly becoming the market itself and must be addressed accordingly.

As the IDC report ripples through the Internet, different players are examining what it means for the future of computing. At ComputerWorld, Sharon Gaudin comments on the surge in social networking, suggesting that business startups will stop building expensive and complicated websites and opt for free Facebook pages instead.

Anuradha Shukla at TechWorld is enthusiastic about IDC’s upbeat predictions for IT expenditures. The report forecasts a 5.7% increase in outlays over 2010, to $1.6 trillion worldwide. IDC sees half of that spending coming from emerging market countries shrugging off the recession.

At PC World, Patrick Thibodeau focuses on IDC’s prediction that shipments of apps-enabled mobile devices — smartphones and tablets — will surpass shipments of PCs in the next 18 months. Thibodeau points out, however, that shipments of PCs are not declining; rather, they are growing, but not nearly as quickly as mobile devices.

Another prediction that is sure to catch the eye of venture capital firms: Gens says that nearly a third of the major players in social networking will be bought up in the coming year by the likes of Oracle, Microsoft, HP, and IBM, who need to get in the game.

While many others futurists we have covered on the Minitrends blog have made similar predictions about the growth in cloud computing, mobile computing, and social networking, none of them have joined them together with such a powerful vision of a whole new way of working that Frank Gens brings to IDC’s report.

What do you think is coming in 2011? Do you think it will be just more of the same, or the beginning of a totally new platform, as the IDC report speculates? We welcome your comments.

STEVE O’KEEFE
News Editor, Minitrends Blog

Source: “IDC Predicts Cloud Services, Mobile Computing, and Social Networking to Mature and Coalesce in 2011, Creating a New Mainstream for the IT Industry,” IDC Press Release, 12/02/10
Source: “Business will get more social in 2011, IDC says,” ComputerWorld, 12/06/10
Source: “Cloud services, mobile computing and social networking to mature in IT industry,” TechWorld, 12/07/10
Source: “In historic shift, smartphones, tablets to overtake PCs,” PC World, 12/07/10
Photo by davedehetre (David DeHetre), used under its Creative Commons license.

New Forrester Report on Technology Trends Highlights Customer Communities

October 19, 2010

RoundtableMicrosoft’s resident business psychologist Bill Ives recently offered a sneak preview of a new Forrester report on “The Top 15 Technology Trends EA Should Watch: 2011 To 2013.”

Forrester has some interesting technology terminology. An “EA,” for example, is an “enterprise architect,” a pretty slick new term for an entrepreneur, CEO, or the person who calls the shots — if not for the company, then for some significant division of the company, such as the IT department. IT as in “information technology.”

The Forrester report is focused on information technology rather than, say, manufacturing technology, which has some of its own pretty important trends. The Forrester report is prepared by analysts, and not just surveys, although this year they did ask business executives to rank 40 emerging technologies in terms of their importance in the coming years. The winners are:

  • Mobile devices and applications
  • Web 2.0 and social media
  • Business intelligence
  • Virtualized computing (Cloud computing)
  • Computer and mobile security issues
  • Software-as-a-service (SaaS)

One interesting aspect of the Forrester report is the timeline. Like Minitrends, it focuses on technology trends that are expected to pay off in the not too distant future. One of the trends that particularly peaked Ives’ interest at FASTforward is the way businesses are developing and using customer communities:

Organizations can use these customer communities to support market research and product development and gain insights from their market for real competitive advantage. I have recently talked with a number of vendors who are working to support this trend. It is predicted that this trend will have a high business impact and low IT impact and I would agree.

The Forrester report costs $499. Ives’ shrewd commentary on this and other matters important to Minitrends entrepreneurs is available free of charge at Microsoft’s FASTforward blog.

STEVE O’KEEFE
News Edtior, Minitrends Blog

Source: “Forrester on Top 15 Technology Trends Enterprise Architects Should Watch: 2011 To 2013,” FASTforward Blog, 10/18/10
Source: “The Top 15 Technology Trends EA Should Watch: 2011 To 2013,” Forrester Research, 10/14/10
Image by John E. Lester, used under its Creative Commons license.

Gartner’s Hype Cycle Says Cloud Computing Has Peaked

October 12, 2010

2010 Gartner Hype Cycle for Emerging Technologies

2010 Gartner Hype Cycle for Emerging Technologies

The analysts at Gartner have released the latest version of their much-hyped Hype Cycle for Emerging Technologies. The report indicates that poor “cloud computing” has entered the long, disappointing phase of technological maturity, though “private cloud computing” is still ascending the pinnacle of hype.

The Gartner Hype Cycle describes a curve of technological adoption. It plots nearly 2,000 new technologies at one of the five phases of evolution, which Gartner colorfully describes as:

  1. Technology Trigger
  2. Peak of Inflated Expectations
  3. Trough of Disillusionment
  4. Slope of Enlightenment
  5. Plateau of Productivity

Gartner bunches the 1,800 technologies it tracks into roughly 80 groupings by technology, topic, or industry. One of the most popular groupings is “emerging technologies,” for which Gartner releases a free Hype Cycle chart (shown above).  Gartner Vice President Jackie Fenn summarizes the emerging technologies cycle:

High-impact technologies at the Peak of Inflated Expectations during 2010 include private cloud computing, augmented reality, media tablets (such as the iPad), wireless power, 3D flat-panel TVs and displays, and activity streams, while cloud computing and cloud/Web platforms have tipped over the peak and will soon experience disillusionment among enterprise users.

How quickly the cloud moves along! Last year, “cloud computing” was Gartner’s most popular Hype Cycle. Downloads of the Cloud Computing report, which retails for $1,995, have led all other reports, according to the company’s website.

In trying to determine the source of Gartner’s Hype Cycle, I couldn’t gather much information without paying thousands to download actual reports. On the blog called Mastering the Hype Cycle, Mark Raskino, co-author with Jackie Fenn of the “2010 Hype Cycle Special Report,” explains the process this way:

We have multiple review stages. Each individual technology profile is reviewed by peer specialist analysts, each hype cycle is then reviewed by a wider group of domain analysts. Then those of us in the hype cycle special report team check each area has understood and applied the method properly… to avoid local group think or cross-research inconsistencies.

They make sure the “method” has been applied properly, but they don’t tell you what the method is. How did someone discover this curve? Was this pattern revealed by the analysis of data, or is it speculation? Are technologies forced to fit somewhere in this preassigned sign wave? Who assigns technologies to these positions, if it’s not an analytical process?

British computer scientist and author Richard Veryard, a specialist in the economics of information systems, sized-up the Gartner Hype Cycle on his blog, Demanding Change:

All the points are perfectly on the line. To a scientific mind, this indicates that the coordinates are not based on any real objective measurement, and that the curve itself is not subject to scientific investigation or calibration.

In the most recent Hype Cycle for Emerging Technologies, shown above, Gartner uses essentially three different measures for the X-axis. The Y-axis is simply labeled “Expectations” — the higher the point, the greater the expectations for that technology. The base of the X-axis is labeled “Time,” but immediately above it, “Time” is broken into five stages of development, which take varying amounts of time. Also, the icons used to plot each technology have their own time constraints, indicating how many “years to mainstream adoption.” The result is a confusing popularity contest, not an analytical tool.

How would Gartner account for the decline of MySpace simultaneously with the rise of Facebook? I notice that social networking is nowhere on the emerging technologies chart, even though virtual worlds are, and blogging is too.

Gartner produces 75 Hype Cycles a year, retailing at $1,995 each. It charges the same for outdated reports going back five years. Where do you think Hype Cycles fit on the timeline? Are you in the “trough of disillusionment” or the “slope of enlightenment” with Hype Cycles? We’d like to hear your comments on how useful these reports are.

STEVE O’KEEFE
News Editor, Minitrends Blog

Source: “Gartner’s 2010 Hype Cycle Special Report Evaluates Maturity of 1,800 Technologies,” Gartner, Inc., 10/07/10
Source: “The 2010 Gartner Hype Cycles Are Getting Closer,” Gartner’s Mastering the Hype Cycle, 07/08/10
Source: “Technology Hype Curve,” Demanding Change, 09/16/05
Image courtesy Gartner, Inc., used under Fair Use: Commentary.

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