MiniTrends 2012 Speaker – Peter Zandan


Minitrends Speaker Panelist - Peter Zandan, Global Vice Chairman at Hill and Knowlton, Board member at Next Big Sound, Inc., Investor at Klout, Sr. Advisor at Public Strategies Inc., Sr. Advisor/Chairman at Earth and Sky

Dr. Peter Zandan

Global Vice Chairman at Hill and Knowlton, Board member at Next Big Sound, Inc., Investor at Klout, Sr. Advisor at Public Strategies Inc.,
Sr. Advisor/Chairman at Earth and Sky



Current Position

Peter Zandan is the global vice chairman of H+K Strategies. Zandan helps direct strategic initiatives and is the worldwide research practice group leader. He has been instrumental in developing the firm’s reputation management and communications research offerings. Zandan has provided assistance with international brand development for clients in the financial services, energy, technology, healthcare and retail industries. His experience as a successful CEO/Chairman/founder of a public company helps inform the advice and counsel he provides.

Prior History

Before joining Hill and Knowlton, Zandan founded IntelliQuest and served as its chairman and CEO for 15 years. Under his leadership, IntelliQuest grew to more than 500 employees with offices around the world and became a publicly traded company on the NASDAQ (IQST). Zandan also founded and served as CEO of Zilliant, a venture backed pricing software analytics firm. He received his M.B.A. and Ph.D. from the University of Texas at Austin. Zandan serves on the University of Texas Advisory Counsel as well as on The National Academy of Sciences’ Climate Choices Committee in Washington D.C. He also serves as an advisor and strategic investor in early-stage companies.

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