InnoTech Conference Teeming With Emerging Trends

by Carrie Vanston on October 25, 2011

Sean Lowry, Exe. Dir., Innotech and Carrie Vanston, Co-Author, MINITRENDS at Innotech Conference, Photo by Sloan Foster

Sean Lowry, Exe. Dir., Innotech and Carrie Vanston, Co-Author, MINITRENDS at Innotech Conference, Photo by Sloan Foster

I’ve attended the InnoTech Conference and Expo and its associated eMarketing Summit for several years now and always learn a lot. This year I wanted to pass on some comments from experts that I heard yesterday relating to emerging trends that are becoming more and more important:

Sean Lowry, of the very successful InnoTech series, always does a great job of making sure everything runs smoothly. I was even able to steal him for a minute to ask what emerging trends he saw coming. He told me, “I see continued convergence of all the different technologies we are seeing here today. Development of mobile applications and host applications in the cloud are particularly important. There is so much video activity and a lot of it is being hosted in the cloud now.”

I asked Giovanni Galluci, social media expert and Dallas photographer what he thinks the next trend in social media is going to be. He said, “Getting over it. Everyone is burnt out with all the hype and now people are looking for more meaning in social media. Twitter is ridiculous. Those who do marketing are beginning to realize it. Online social media is becoming part of the umbrella of marketing, which is where it belongs. Social media is becoming more commodatized—as in more of a commodity.”

He gave several great hints about Facebook including that Facebook ads are the best way to grow a fan base; Facebook is the 2nd largest search engine, so take advantage of it (including using pictures with metatags, main key words in description, etc.); and put Facebook info on all your printed matter including cards and bills.

I chatted with William Leake, CEO of Apogee Search Marketing, and his take was that “More and more advertising presence is going to be driven by physical location. If you don’t have a physical location strategy, you are going to lose.”

Craig Wax, CEO of Invodo and a video expert, had a lot to say about the future of video marketing. According to Craig, “In the future, no one is going to stand in line anymore. Offline and online is no longer relevant. This is already starting to happen and it is going to become ubiquous.” He added that “QR readers are going to be incorporated into devices and the present obstacles to their use will be chipped away.” (On a side note, Craig was most recently the Senior Vice President and General Manager at Match.com. That had to be an interesting job!)

According to Pat Scherer, Web and Mobile Deployment Manager at The Detail Person,  “Mobile space is going to be huge. With the explosion of devices, I think it’s going to make a huge impact on the retail industry. Not only for payments, but for creating local-based experiences utilizing mobile social media. I anticipate this leveling the playing field with e-commerce.”

Finally, I got to chat briefly with siblings Kevin Olsen and Kerri Olsen, Co-Founders of the Austin Grand Prix. Having Formula 1 in Austin exciting!

Cheers,

Carrie Vanston
Media/Marketing Director, Technology Futures, Inc.
Co-Author, MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends

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Comments

One Response to “InnoTech Conference Teeming With Emerging Trends”

  1. Luis Cabeza on November 4th, 2011 7:54 pm

    As someone who interested in deciphering the future ahead of time, and who had read John Naisbitt’s Megatrends and Peter Schwartz’s The Art of the Long View among other books, I after listening to Dr. John Vanston in a recent IEEE conference on Entrepreneurship and Innovation, I became very interested in reading his MINITRENDS which he coauthored with Carrie Vanston. After quickly reading the book, which I enjoyed, I realized that in addition of providing a systematic methodology to identify MINITRENDS, selecting the right one, and develop a plan to profit from it he provides numerous sources of information, for the interested reader. But this is certainly not a book on how to become rich and successful for the sake of it. John and Carrie recognize that “Man does not live on bread alone” and that to thrive one should do whatever ones enjoys, which means that the route to success points both inwards and outwards to find a match. Along this line, at the end of the book they quote Joseph Campbell’s “follow your bliss”. I definitely recommend MINITRENDS to anyone looking for a way to reinvent himself.

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